Stone Ward Blog

"Always be a student." It’s the principle that keeps us relevant in a constantly evolving community. We’ve dedicated ourselves to being ardent pupils of the industry, freely sharing what we’ve learned so that we can all work smarter.

Commerce + Culture = Bentonville, Ark.

by Heide Harrell

The City of Bentonville engaged long-time Stone Ward business partner, Boyette Strategic Advisors, to develop an economic development strategic plan to guide its efforts for five years. This Blueprint outlines a plan that will maintain progress and continue efforts to create new opportunities for job creation and investment in the community.

Cheers to Larry Stone and Millie Ward!

by Lucie Pathmann

On Friday, April 11, Larry Stone and Millie Ward were inducted into the Southwest Advertising Hall of Fame, sponsored by the 10th district of the American Advertising Federation (AAF), encompassing Arkansas, Louisiana, Oklahoma and Texas.

Reel One in Today: AGFC License Plates

by Sarah Scott

For the past 17 years, Arkansas Game and Fish Commission has produced license plates for state residents to purchase at their local Department of Motor Vehicle office that feature the beautiful animals and wildlife of Arkansas.

Little Rock, Big Success

by Heide Harrell

On March 16, the Downtown Little Rock Partnership held their annual meeting to celebrate downtown's growth over the past year. As one of the first businesses to call Downtown home, Stone Ward was proud to contribute our creative services to the design of the invitation and program.

The Most Significant Driver of Analytics Value Is Not Just Domain Expertise. It Is Trust.

by Steve Kerr

The most successful data-driven marketers rely on specific insights and recommendations from their analytics teams to optimize their strategies and boost performance. Whether these analytics teams are internal departments or external vendors, the goal should be the same: to equip decision makers with the most accurate, timely, and — above all — actionable information to increase performance and operational efficiency.

Instagram Allows Users to Post Up to 10 Photos or Videos as Swipeable Carousel

by Cassandra Craven

Instagram now gives users the ability to share a complete picture of their experiences with a new twist on their classic feed. As of February 22, 2017, Instagrammers can share multiple photos and videos in one post. “You no longer have to choose the single best photo or video from an experience you want to remember,” Instagram writes.

LinkedIn Updates Focus on Millennials Looking to Link Up

by Madeline McGee

LinkedIn is making it that much easier for any novice to link up. This week, LinkedIn began implementing new functionality and designs that are good news, not just for job-seekers, but also for college students searching for internships this summer.

Creating A Safer World Through DNA

by Tom Lillig

It’s rare that Stone Ward gets to work with a client that has the potential to create a safer world. However, ANDE is one of those clients. ANDE is a Massachusetts-based company that is a leader in the Rapid DNA analysis category. The conventional approach to human DNA identification requires weeks or months of work by highly skilled technicians using sophisticated equipment which is operated and maintained in a lab.

Pages