Stone Ward Blog

"Always be a student." It’s the principle that keeps us relevant in a constantly evolving community. We’ve dedicated ourselves to being ardent pupils of the industry, freely sharing what we’ve learned so that we can all work smarter.

Goodwill Arkansas Launches "The Great Give" Campaign

by Mary Read Askew

Goodwill Arkansas is committed to changing lives through education, training and employment. Funds generated through the sale of reusable donated goods at Goodwill stores throughout the state can help create jobs and fund critical training programs. In the last fiscal year, Goodwill Arkansas served 14,533 individuals and helped 6,173 Arkansans attain jobs with businesses statewide.

Sissy’s Log Cabin Dazzles in New Brand Spot

by Mary Read Askew

Since 1970, Sissy’s Log Cabin has been an iconic, family-owned and operated jewelry store. Over the years, the business has evolved into Arkansas’s largest independently owned jewelry store, and now includes locations in Little Rock, Memphis and Jonesboro, in addition to the original Pine Bluff store.

Baptist Health Foundation Encourages You to Give Happy

by Stone Ward Staff

For more than 50 years, Baptist Health Foundation has supported a wide variety of needs, programs and projects within the Baptist Health System, such as The Baby Project, Give Fresh: The Power of Food, nursing scholarships and much more. The agency partnered with the Foundation to develop a new brand that encompassed all the amazing initiatives that contribute to a happier, healthier Arkansas – Give Happy.

How to Innovate with Analytics to Create and Capture Value

by Stone Ward Staff

“Never before in history has innovation offered promise of so much to so many in so short a time.” -Bill Gates

It's not you, it's us. Love, Little Rock

by Liz Hamilton

While the Amazon HQ2 RFP generated 238 proposals, there was one “thanks, but no thanks,” response from Little Rock that gained national attention. Through an “it’s not you, it’s us” break up letter that ran in the Washington Post (owned by Jeff Bezos), Little Rock politely declined to respond to the request.

A New Look for the National Women’s Soccer League Championship

by Tom Lillig

The National Women’s Soccer League (NWSL) announced a new media and broadcast partnership with A+E Network and Lifetime to kick off its fifth season. This created the perfect opportunity for the Stone Ward Chicago team to help rebrand the NWSL Championship. Building an identity for the annual pinnacle event was important to celebrate the strength of the league and the women who play in it for years to come. 

Camp Reality: What To Expect?

by Stone Ward Staff

Camp Reality is what we at Stone Ward call our internship program. And the name lives up to the expectations. 

Internships are a funny thing. You may pursue opportunities in a “big city,” assuming the companies have “big” work projects and offer a more immersive experience. You think the program is a “bigger deal.” Did it ever cross your mind you can find something just as valuable in Little Rock? 

Standing Room Only at the Arkansas Arts Center

by Stone Ward Staff

You have until December 31 to view the latest exhibition at the Arkansas Arts Center — The Art of Seating: 200 Years of American Design. With more than forty exceptional examples of American chairs, this is the first comprehensive survey of its kind to be shown at the Arkansas Arts Center.

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