"Always be a student." It’s the principle that keeps us relevant in a constantly evolving community. We’ve dedicated ourselves to being ardent pupils of the industry, freely sharing what we’ve learned so that we can all work smarter.
If there’s one thing we love more than advertising at Stone Ward, it’s dogs. Which is why we jumped at the opportunity to partner with Hounds Lounge Pet Resort & Spa to help market their latest location.
And it means even more veterans can go back to school using Help A Hero Scholarships. Stone Ward client Sport Clips Haircuts recently donated $1.35 million to the Veterans of Foreign Wars of the U.S. (VFW) Foundation as a part of its annual “Help A Hero” fundraising program.
In today’s market, playing inside the box and staying safe with marketing is a recipe for blandness. Never before have audiences suffered more from ad fatigue than they do now than with the rise of targeted digital advertising (except for maybe what feels like the same Geico commercials over and over during the Super Bowl).
You’ve probably heard the term “keyword” thrown around from time to time. But what is a keyword? A keyword is any term or phrase that a person searches on Google, Bing, or any other search engine. These search engines use complex algorithms that try to determine the most relevant and authoritative websites and content to match your query.
Without a target audience, marketers would be shooting in the dark; spending unnecessary marketing dollars blasting out a message to someone who isn’t interested. Personalization using dynamic content has become a vital part of marketing, as consumers are blasted with thousands of advertisements per day.
From decades of movies and media, the perception of life in the trading industry might be quite a bit different than what you'd expect. It's less “Wolf of Wall Street” and more “Moneyball.” Many traders now come equipped with Ph.D.s in math or computer-science, and work in an environment where the fastest speeds and the smartest strategies win the day.
Over the past few decades, society has slowly begun plugging into technology more than the outside world. The Arkansas Game & Fish Foundation is on a mission to change that, by looking for donors to fund a new Nature and Education Center in Northwest Arkansas.