"Always be a student." It’s the principle that keeps us relevant in a constantly evolving community. We’ve dedicated ourselves to being ardent pupils of the industry, freely sharing what we’ve learned so that we can all work smarter.
In any form of communication, the ability to combine passionate delivery with strategic content and tactical messaging is paramount to successfully delivering a message. One communication technique which is rising considerably in practice is storytelling.
This month, while the world turns its attention to the big games, the Stone Ward team turns its focus to supporting client U.S. Soccer as the Women’s National Team seeks to make history in Brazil. The Stone Ward Chicago team will be creating social media content and graphics throughout the entire month to engage and excite the millions of social media fans of U.S. Soccer across the country.
Advertising is all about teamwork. And here at Stone Ward, we take pride in our ability to work as a team, whether we are delivering outstanding business results for our clients or engaging in community service. We believe in building good, both for our clients and for our community.
What if I told you that every company could speak volumes to the thousands about their brand? As cliché as it sounds, they say a photo is worth a 1,000 words for a reason. And on Instagram, that doesn’t even include the caption.
Have you ever decided what to wear the day before you wear it? Well, companies do that too.
Days (and sometimes even months) ahead of time companies and their agencies go back and forth on what Facebook fedora is appropriate for May, what Pinterest pantoloons to wear in January, what Twitter tweed tie is just right for July. More than you know, social media is about planning ahead, building a schedule and keeping it.