Stone Ward Blog

"Always be a student." It’s the principle that keeps us relevant in a constantly evolving community. We’ve dedicated ourselves to being ardent pupils of the industry, freely sharing what we’ve learned so that we can all work smarter.

What Goldfish Can Teach Us About Social Media Marketing

by James K Rector

There is always an internal cringe when you hear such a phrase; however, the voice on the other end belonged to one of our brand managers, so I knew it was most likely a client request that needed attention. Having barely stepped inside the door frame to the brand manager’s office, I basically remember hearing three key phrases, “email from website,” “giant goldfish” and “Lee’s biscuit.”

Say it With Song

by Katy Bartlett

There are many different storytelling methods to communicate brand voice. This year, Stone Ward and Baptist Health turned to song for the latest evolution of Baptist Health’s Keep on Amazing brand campaign.

Stone Ward Monthly Insights: Top 5 Nielsen Media Trends

by Brett Parker

Learn the top 5 Nielsen media facts that you need to know in 2019. Our Director of Media Services, Brett Parker, shares his findings!

A doggone good client relationship

by Mary Read Askew

If there’s one thing we love more than advertising at Stone Ward, it’s dogs. Which is why we jumped at the opportunity to partner with Hounds Lounge Pet Resort & Spa to help market their latest location.

Stone Ward client Sport Clips Haircuts recently donated $1.35 million to the VFW

by Dana Dussing Berry

And it means even more veterans can go back to school using Help A Hero Scholarships. Stone Ward client Sport Clips Haircuts recently donated $1.35 million to the Veterans of Foreign Wars of the U.S. (VFW) Foundation as a part of its annual “Help A Hero” fundraising program.

What Makes a Campaign Go Viral?

by Stone Ward Staff

In today’s market, playing inside the box and staying safe with marketing is a recipe for blandness. Never before have audiences suffered more from ad fatigue than they do now than with the rise of targeted digital advertising (except for maybe what feels like the same Geico commercials over and over during the Super Bowl).

Conducting Keyword Research

by Matt Stewart

You’ve probably heard the term “keyword” thrown around from time to time. But what is a keyword? A keyword is any term or phrase that a person searches on Google, Bing, or any other search engine. These search engines use complex algorithms that try to determine the most relevant and authoritative websites and content to match your query. 

Dynamic Emails Yield Dynamic Results

by Matt Stewart

Without a target audience, marketers would be shooting in the dark; spending unnecessary marketing dollars blasting out a message to someone who isn’t interested. Personalization using dynamic content has become a vital part of marketing, as consumers are blasted with thousands of advertisements per day.