Stone Ward Blog

"Always be a student." It’s the principle that keeps us relevant in a constantly evolving community. We’ve dedicated ourselves to being ardent pupils of the industry, freely sharing what we’ve learned so that we can all work smarter.

8 Ways to Use Analytics to Amplify the Power of Storytelling

by Steve Kerr

In any form of communication, the ability to combine passionate delivery with strategic content and tactical messaging is paramount to successfully delivering a message. One communication technique which is rising considerably in practice is storytelling.

U.S. Soccer and Stone Ward Create Gold-Medal Social Media Graphics

by Tom Lillig

This month, while the world turns its attention to the big games, the Stone Ward team turns its focus to supporting client U.S. Soccer as the Women’s National Team seeks to make history in Brazil. The Stone Ward Chicago team will be creating social media content and graphics throughout the entire month to engage and excite the millions of social media fans of U.S. Soccer across the country.

Using Google Tag Manager

by Patrick Niyongabo

A few weeks ago, I started going through online tutorials on how to use Google Tag Manager and other Google tracking and reporting services such as Google Analytics, Adwords and Adsense.

Building Good for our Clients and our Community

by Emily Russell

Advertising is all about teamwork. And here at Stone Ward, we take pride in our ability to work as a team, whether we are delivering outstanding business results for our clients or engaging in community service. We believe in building good, both for our clients and for our community.

Building Brands on Instagram

by Madeline McGee

What if I told you that every company could speak volumes to the thousands about their brand? As cliché as it sounds, they say a photo is worth a 1,000 words for a reason. And on Instagram, that doesn’t even include the caption.

360 Filmworks Brings Home 3 Silver, 2 Bronze Telly Awards

by Liz Hamilton

360 Filmworks brings home three Silver, two Bronze Telly Awards

Stone Ward’s video production team joins elite Silver Telly list, only awarded to 10 percent of entrants

Sissy Jones Receives A Lifetime Achievement Award

by Bonnie Ward

Sissy Jones was awarded the Lifetime Achievement Award from the Women's Jewelry Association on July 25 in New York City for the brand she built over four decades ago, Sissy's Log Cabin.

Digital Strategy, Pokemon GO and... Fashionistas?

by Jackson Fitzgibbon

Have you ever decided what to wear the day before you wear it? Well, companies do that too.

Days (and sometimes even months) ahead of time companies and their agencies go back and forth on what Facebook fedora is appropriate for May, what Pinterest pantoloons to wear in January, what Twitter tweed tie is just right for July. More than you know, social media is about planning ahead, building a schedule and keeping it.

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