Stone Ward Blog

"Always be a student." It’s the principle that keeps us relevant in a constantly evolving community. We’ve dedicated ourselves to being ardent pupils of the industry, freely sharing what we’ve learned so that we can all work smarter.

Bill Brookshire Inducted Into Leadership Greater Little Rock

by Megan Golden

Each year, hundreds apply but few are selected to participate in Leadership Greater Little Rock. We are happy to announce that one of our own, Bill Brookshire, Creative Director, will be inducted today into the Little Rock Regional Chamber of Commerce’s Leadership Greater Little Rock class.

3 Tips to Improve Your Local Franchise Search Rankings

by Brian Pappalardo

Last year, I agreed to meet a friend at his office before grabbing drinks and catching up. Little did I know that when I typed his company’s name into my favorite search engine, that Google was going to point me to their old office building downtown rather than their new office on the other side of the city.

Five Things I've Learned in 20 Years of Writing Advertising Copy

by Jeremy Harper

I’ve been doing this for a long time. And still, the “process” is me staring deeply into the flickering computer screen, attempting to extract magic from a blank copy document.

Writing is difficult. Heck, I just spent five minutes trying to think of a better way to say, “writing is difficult.” I couldn’t do it. Maybe that’s the best way to say it.

Using Video to Reach the Unreached

by Megan Golden

Marketers are constantly looking for ways to reach, resonate and engage with their audience via social media. The demographic most marketers are dying to reach is millennials. Social video dominates the 18-33 year-old demographic and 92% of mobile users share videos with others. That’s pretty telling.

8 Ways to Use Analytics to Amplify the Power of Storytelling

by Steve Kerr

In any form of communication, the ability to combine passionate delivery with strategic content and tactical messaging is paramount to successfully delivering a message. One communication technique which is rising considerably in practice is storytelling.

U.S. Soccer and Stone Ward Create Gold-Medal Social Media Graphics

by Tom Lillig

This month, while the world turns its attention to the big games, the Stone Ward team turns its focus to supporting client U.S. Soccer as the Women’s National Team seeks to make history in Brazil. The Stone Ward Chicago team will be creating social media content and graphics throughout the entire month to engage and excite the millions of social media fans of U.S. Soccer across the country.

Using Google Tag Manager

by Patrick Niyongabo

A few weeks ago, I started going through online tutorials on how to use Google Tag Manager and other Google tracking and reporting services such as Google Analytics, Adwords and Adsense.

Building Good for our Clients and our Community

by Emily Russell

Advertising is all about teamwork. And here at Stone Ward, we take pride in our ability to work as a team, whether we are delivering outstanding business results for our clients or engaging in community service. We believe in building good, both for our clients and for our community.

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