Stone Ward Blog

"Always be a student." It’s the principle that keeps us relevant in a constantly evolving community. We’ve dedicated ourselves to being ardent pupils of the industry, freely sharing what we’ve learned so that we can all work smarter.

3 Steps to a Better Digital Strategy

by Anna Pearson

There’s lots of competition in the digital world and making data-driven decisions is becoming crucial. To compete, marketers now need to develop strategies to grow campaigns efficiently and effectively. Follow these three steps to better define your strategy on your next digital campaign.  

Step 1: Define Objectives

The Biggest Sports Event in the World Is Coming to North America

by Tom Lillig

The 2026 FIFA World Cup™ is coming back to American soil and Stone Ward was thrilled to partner with client U.S. Soccer and their PR agency, Fleishman Hillard, to celebrate the victory and announce the news to the world.

What’s Trending on Social Media Day?

by Stone Ward Staff

Tomorrow is #SocialMediaDay – a day to celebrate the ever-growing improvements and changes happening within the realm of social media. As social media continues to develop and transform, so do its trends. We see trends through ways of interacting more efficiently and, for businesses, marketing more effectively.

Arkansas’s cities and counties receive national attention for commanding litigation strategy

by Kristie Flynn

In an unprecedented move, the state of Arkansas, all 75 counties and more than 360 cities have joined together to file a first-of-its-kind lawsuit against the opioid drug industry.

Hundreds of government officials and employees gathered on the steps of the Arkansas State Capitol during a news conference coordinated by the Stone Ward Public Relations Department to announce that the complaint had been filed.

Using Lead Generation to Bring Back the Quail

by Lucie Pathmann

Due to changes in farming practices and the urbanization of Arkansas communities, the natural quail habitat that was once flourishing is now fading. Arkansas Game and Fish Commission wanted to change habitat for this elusive game. So how do you change these practices of farmers and landowners alike? Give them knowledge.

Why it’s Economical to conduct a Web Audit

by Ritika Chakrabarty

If you have ever found yourself frustrated by snail-paced loading times on your website, wondered why Google wasn’t ranking your web pages, or had a creeping suspicion that your website has too many broken links to count; it’s time to consider a web audit (F.Y.I. — Stone Ward can do one for free).

Is Your Business Ready for GDPR?

by Brett Parker

With the rise of fake news, Facebook fallouts and privacy breaches (looking at you Equifax), data privacy has quickly transformed from an often overlooked afterthought to one of the fastest growing controversies of the past decade. 

Stone Ward Receives PRSA Bronze Anvil Award for “Love, Little Rock” Campaign

by Liz Hamilton

Stone Ward is proud to have recently been named a 2018 Public Relations Society of America Bronze Anvil Award of Commendation winner for its “Love, Little Rock” campaign.

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