Stone Ward Blog

"Always be a student." It’s the principle that keeps us relevant in a constantly evolving community. We’ve dedicated ourselves to being ardent pupils of the industry, freely sharing what we’ve learned so that we can all work smarter.

Little Rock Port Authority Touts “All Points Possible”

by Jana Alston

The Port of Little Rock offers a unique blend of wide-ranging industrial businesses coupled with a committed and experienced staff in a region that makes it easy to flourish. However, recognizing that the Little Rock Port Authority is often competing with other ports across the United States, a new marketing and brand campaign became a top priority to help bring in new business.

Thanks for the Votes!

by Katy Bartlett

Dear Holly Jolly Fans,

Thank you so much for taking time out of your busy schedules to vote in Soiree Magazine's Cutest Dog in the Metro Contest. We all enjoy having Holly Jolly roam the halls of Stone Ward and can't wait to see her debut as Cutest Dog in the Metro in the September issue of Soiree. Thanks for getting her to the top. 

Sincerely, 
Katy Bartlett (Holly's Mom)

Manufacturing a Powerful Brand Image

by Kyle Floyd

MKT Fastening is a manufacturer of American-made construction anchors and fasteners. Stone Ward worked with the over 100-year-old company to modernize an existing logo, create a new visual design system, and to communicate a more sophisticated brand message that better reflects their position as a leader in quality and craftsmanship.

Rapid DNA Changes the Game for Law Enforcement

by Tom Lillig

DNA was first used to assist a criminal investigation in 1986 by British professor Alec Jefferies — a story that can be seen in the 2015 miniseries Code of a Killer. Since then, DNA has become the gold standard in human identification, used in investigations and courtrooms worldwide.

The Fourth Floor Intern

by Evan Swearingen

As this summer’s fourth floor intern, I have many advantages over the rest of the interns. I am, of course, higher than them, and with that comes the benefit of one extra flight of stairs to climb every morning. It is safe to say my legs are exactly one flight of stairs stronger than any other interns’ (except maybe Jack – he’s got some serious calf muscles hidden under those khakis).

The Color of Your Coffee Cup May Determine the Success of Your Day

by Dana Dussing Berry

Stone Ward is a vibrant environment – the walls, people, and work are all an array of the best and brightest. It's a delight to walk into our Little Rock and Chicago offices to see and hear people producing some of the most colorful and effective marketing and PR on the planet. And, part of the success may be the hues in which we're surrounded by every day.

Branded for Excellence

by Zach Wellman

Coming into a new office can lead to some major culture shock. Stone Ward’s Camp Reality internship program is designed for us to know that we would be making a difference and working on actual client projects, not coffee runs. While you may still have to get coffee, it’s because you’re on a commercial shoot at one in the morning, and the talent is beginning to get tired.

Should Your Business Use Paid Search?

by Brian Pappalardo

It’s undeniable that the digital marketing landscape has had a complete overhaul in the last 20 years. There are more ways to market your business now than ever before — television, social media, online banner ads, print ads, paid search, Hulu, Pandora and the list goes on. The question, then, is what are the right marketing channels for your business? I think for a lot of businesses, paid search can make a lot of sense.

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