"Always be a student." It’s the principle that keeps us relevant in a constantly evolving community. We’ve dedicated ourselves to being ardent pupils of the industry, freely sharing what we’ve learned so that we can all work smarter.
The most successful data-driven marketers rely on specific insights and recommendations from their analytics teams to optimize their strategies and boost performance. Whether these analytics teams are internal departments or external vendors, the goal should be the same: to equip decision makers with the most accurate, timely, and — above all — actionable information to increase performance and operational efficiency.
Instagram now gives users the ability to share a complete picture of their experiences with a new twist on their classic feed. As of February 22, 2017, Instagrammers can share multiple photos and videos in one post. “You no longer have to choose the single best photo or video from an experience you want to remember,” Instagram writes.
LinkedIn is making it that much easier for any novice to link up. This week, LinkedIn began implementing new functionality and designs that are good news, not just for job-seekers, but also for college students searching for internships this summer.
It’s rare that Stone Ward gets to work with a client that has the potential to create a safer world. However, ANDE is one of those clients. ANDE is a Massachusetts-based company that is a leader in the Rapid DNA analysis category. The conventional approach to human DNA identification requires weeks or months of work by highly skilled technicians using sophisticated equipment which is operated and maintained in a lab.
There are a magnitude of various channels you can use to communicate with your customers and new ideas and platforms are being developed every day. However, research done by Marketing Sherpa shows email is the most preferred method by which consumers want a brand to engage with them. Most notable is email is the preferred method across almost every demographic.
It’s been said everyone has a story…and Stone Ward truly believes this about the businesses and people with whom we work. The tale of how Gordon Logan founded and built the franchise Sport Clips Haircuts is one worthy of telling. As our client, we nominated Gordon for the International Franchise Association’s (IFA) Entrepreneur of the Year award, one of its highest honors.
On Super Bowl Sunday it wasn’t just the players scoring big, brands maximized their social media content in a big way before, during, and after the big game. Super Bowl LI was one of the top four most watched TV shows in American history – tied with the 2012 Super Bowl. About 111.3 million tuned in to Fox for the Super Bowl last night, according to Nielsen.
Senior Brand Manager and Senior Public Relations Account Manager Heide Harrell, MA, APR, was recently elected to serve as the 2017 chair for the Public Relations Society of America's (PRSA) Southwest District. The district represents 14 chapters in Arkansas, Louisiana, Oklahoma, Kansas, New Mexico and Texas. The District serves as a link between local PRSA chapters and national leadership.