Stone Ward Blog

"Always be a student." It’s the principle that keeps us relevant in a constantly evolving community. We’ve dedicated ourselves to being ardent pupils of the industry, freely sharing what we’ve learned so that we can all work smarter.

The Importance of Web Accessibility

by Dustin Swisher and Abbi Siler

It’s interesting to consider how much the World Wide Web has changed in the relatively short time it’s been a staple of our society. The days of just having a basic web presence for your brand is just not enough anymore and there’s major movement in the design and development industries that focus on making websites fully accessible to everyone.

Share Your Extraordinary With Us

by Liz Hamilton

Creative. Meaningful. Valuable. Amazing. Interesting. Awesome. Enjoyable. Professional. Open-minded. Experiential. Collaborative. Trusting. Relevant. Interactive. Detailed. Integrated. Quality. Diverse. Helpful. Generous. Appreciative. Engaging. Caring. Relaxed. Patient.

New Packaging for Famous Chicken

by Liz Hamilton

This year, the Stone Ward team worked hard to revamp the packaging designs for Lee’s Famous Recipe Chicken: taking into account considerations from several audiences, Stone Ward helped the brand land on a cohesive design that would launch them into the next phase of its already long-standing success.

Engaging Fans for National Women's Soccer League Championship Game

by Jackie Warrick

Earlier this month, two teams competed on October 9th for the National Women's Soccer League Championship title. Leading up to this event, our Chicago team worked to create the social media content and graphics for all playoff matches and the final championship match. Stone Ward worked closely with NWSL on the promotion of their sweepstakes to send 3 lucky winners and their friends to a VIP experience at the Championship match in Houston.

Baptist Health Medical Center - Conway Celebrates Successful Grand Opening & Market Awareness

by Sarah Scott

In recent years, Faulkner County has seen a nearly five percent increase in population. Along with this population growth came the need for a more accessible, comprehensive hospital to serve the region, which is why in June 2014, Baptist Health broke ground in Conway, AR on their ninth medical center.

Analytics 101: How to Use Data to Make Better Decisions

by Brian Pappalardo

There’s no denying it — we have access to more data at our fingertips right now than at any other time in history. It seems like every day there are new breakthroughs and new platforms that allow us to store, sort, spin, and visualize all of this data. As a business owner, you’re able to track and measure every interaction that a potential customer has with your brand. I’m not just talking about in-store transactions, either.

Lucie Pathmann Inducted into Leadership Arkansas Class XI

by Liz Hamilton

Our fearless brand and communications leader, Lucie Pathmann, was recently chosen for this year’s Leadership Arkansas class.

Bill Brookshire Inducted Into Leadership Greater Little Rock

by Megan Golden

Each year, hundreds apply but few are selected to participate in Leadership Greater Little Rock. We are happy to announce that one of our own, Bill Brookshire, Creative Director, will be inducted today into the Little Rock Regional Chamber of Commerce’s Leadership Greater Little Rock class.

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