Stone Ward Blog

"Always be a student." It’s the principle that keeps us relevant in a constantly evolving community. We’ve dedicated ourselves to being ardent pupils of the industry, freely sharing what we’ve learned so that we can all work smarter.

Using Lead Generation to Bring Back the Quail

by Lucie Pathmann

Due to changes in farming practices and the urbanization of Arkansas communities, the natural quail habitat that was once flourishing is now fading. Arkansas Game and Fish Commission wanted to change habitat for this elusive game. So how do you change these practices of farmers and landowners alike? Give them knowledge.

Why it’s Economical to conduct a Web Audit

by Ritika Chakrabarty

If you have ever found yourself frustrated by snail-paced loading times on your website, wondered why Google wasn’t ranking your web pages, or had a creeping suspicion that your website has too many broken links to count; it’s time to consider a web audit (F.Y.I. — Stone Ward can do one for free).

Is Your Business Ready for GDPR?

by Brett Parker

With the rise of fake news, Facebook fallouts and privacy breaches (looking at you Equifax), data privacy has quickly transformed from an often overlooked afterthought to one of the fastest growing controversies of the past decade. 

Stone Ward Receives PRSA Bronze Anvil Award for “Love, Little Rock” Campaign

by Liz Hamilton

Stone Ward is proud to have recently been named a 2018 Public Relations Society of America Bronze Anvil Award of Commendation winner for its “Love, Little Rock” campaign.

A Rebrand helps RefuSHE better serve refugee girls

by Tom Lillig

The agency recently helped rebrand a Chicago-based nonprofit to be known as RefuSHE (formerly Heshima Kenya). To position the organization for future success and to better deliver its mission, Stone Ward worked closely with the Chicago-based nonprofit to craft a new name and logo.

How to create a chatbot to grow your business

by Stone Ward Staff

Let’s face it. We were all frustrated when Facebook removed messaging from the main app and created a stand alone Messenger app — forcing users to download both apps in order to use messaging features. In the beginning, the extra app seemed obsolete. Now, the Messenger app has evolved to become more than just a way to chat with friends & family; it’s changed the way we communicate with businesses — for the better.

Baptist Health Foundation increases year-end donations by 17% with new campaign

by Stone Ward Staff

At the end of every year, Baptist Health Foundation sends out one final appeal to their generous donors asking them to consider giving to the Foundation during the holiday season. This year, they asked Stone Ward to help create a direct mail piece, paid social media posts and an email series aimed at increasing the number of year-end donation.

ANDE awarded 2018 Not Impossible Award

by Kyle Floyd

The Not Impossible Awards recognize the work and stories of companies who share the organization's mission to create technology for the sake of humanity.

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