With a love for finance and a true passion for marketing, Misty is in a league of her own when it comes to architecting, analyzing and formulating marketing and business strategies. In addition to growing and selling her own beauty products business, Misty has over 15 years of experience lending her unique strategic insights to many national brands. She has worked as Director of Shopper Insights North America for the Elizabeth Arden brand and as a Marketing Manager for Sally Hansen. Through the years, she has worked with brand houses such as Revlon, and Coty as well as national retailers including Dillard’s, Macy's, Nordstrom, Kohl's, Whole Foods, Amazon, Walmart, Target, Walgreens and CVS. Led by the Stone Ward principle to always find a better way, Misty partners with everyone across the agency to ensure that everything we do it tightly aligned with the strategy while keeping the audience center stage in every initiative, allowing our clients to interact with them in a way that brings genuine results.
When she’s not crafting successful strategies for our clients, Misty finds time to work with The Call of Arkansas, a non–profit organization that mobilizes local churches to serve children and youth placed in foster care. You can also find Misty playing a round of golf, hiking to one of Arkansas’ many waterfalls or enjoying time with her husband, daughter and stepson.
BS, Economics and Finance, Arkansas Tech University
Book: “You Are Special” by Max Lucado
Movie: Life is Beautiful
Music: Anything my daughter plays on the piano
Time is a nonrenewable resource
I’m Italian; there is no way only 3 people would be at my dream dinner
The look on kids’ faces
Never stop asking questions