Brett Parker

Director of Media and Digital Services | Managing Partner, Northwest Arkansas

A champion of collaboration, constant innovation and delivering big ideas, Brett is the managing partner of Stone Ward’s office in Northwest Arkansas. His sharp insights and can-do spirit not only simplify complex marketing solutions, but also highlight his strategic expertise, making him a notable speaker and agency leader. With over 16 years of experience in the field, Brett possesses a profound understanding of technology, audience behaviors, and marketing trends, complemented by expertise in various facets of advertising and marketing

Brett excels at navigating extensive data sets, diverse audiences, intricate customer decision journeys, and multifaceted channels. His creative thinking is applied to discover innovative approaches for achieving enhanced relevance, precise targeting, and heightened audience engagement. Leveraging his early adopter mindset and distinctive perceptiveness, Brett assists clients in crafting an optimal marketing blend encompassing both traditional and cutting-edge strategies.

These skills have led Brett to challenge advertising norms by engaging big ideas to create unparalleled results for local, regional and national campaigns. Brett’s thought leadership has influenced the media industry, not just regionally, but also worldwide. At age 32, Brett was named [the youngest] chair of The Advertising & Marketing Independent Network (AMIN) Worldwide – an alliance of over 50 independent marketing agencies across the globe where he leads media negotiations for the entire AMIN network.

Brett's leadership embodies Stone Ward's Building Good philosophy and the agency's core principle: 'We are a company of leaders who understand that to lead is to serve.' His dedication extends far beyond the office, actively contributing to organizations in both Central and Northwest Arkansas. Beyond work and volunteerism, Brett cherishes moments with his wife and three boys, exploring the natural beauty of Arkansas through activities like hiking, biking, and immersing himself in the world of sports.

The best advice I ever received was:

You’re right not because others agree with you, but because your facts are right.

Very few people know I:

Am training to be the next Iron Chef.

First Concert Attended:

Blink 182, Green Day, Jimmy Eat World; a trio of young punk awesomeness.

My last meal would be:

Double-batch of Great Value Macaroni and Cheese with no milk, triple-butter, covered with Louisiana Hot Sauce.

If I’ve learned one thing it is:

Life works itself out no matter the situation.

My first car:

94’ Ford Explorer Sport. I would replace the word car with “thing you drove around that stalled at every red light that would make horrific noises as you passed oncoming traffic.”

My First Beer:

The Silver Bullet.

Website I cannot live without:

The historical figure I most admire is:

Leonardo da Vinci

My favorite book, movie or piece of music:

Movie: Requiem for A Dream.

Favorite thing at an amusement park:

Nothing better than the smell of hot grease simmering through a brisk October day

First Job:

A bagger at Albertsons Grocery Store. I perfected the art of the “bread over the carton of eggs trick.”

Three people at my dream dinner would be:

Jesus Christ, Tyler Florence and Jim Carrey. I would have all my questions answered while eating a great dinner and laughing all the way through.

My favorite thing at home is:

My 8-Burner Weber Grill that turns any cut of meat into heaven on a hot-buttery-plate.

My mentor is:

Some call her Superwoman, I call her Mom.

Contact Info

Principle #6

We are a company of leaders who understand that to lead is to serve.