Brett Parker

Director of Media and Digital Services

A champion of collaboration, constant innovation and delivering big ideas, Brett’s witty candor and can-do attitude drives his ability to lead the media, analytics and digital departments. Brett applies the power of all three, with his unique expertise and perceptiveness, to help our clients reach the right audiences using the most effective channels to drive business results. His knack for making the most complicated media solutions easy to understand and exciting has also made him a sought-after guest speaker and agency leader, while his 15 years of experience has provided him with a deep understanding of technology and audience behaviors, advanced skills in tracking marketing forecasts and trends, and savvy in media planning and buying.

Brett is exceptional at navigating vast amounts of data, multiple audiences, complex customer decision journeys and fragmented media channels to apply his creative thinking to find new and better ways to deliver greater relevance, targeting and customer engagement. Brett applies this knowledge, along with his early adopter personna and unique perceptiveness, to help clients reach the right audiences using the most effective traditional, new and emerging channels.

These skills have led Brett to challenge the norms of advertising by engaging big ideas to create unparalleled results for local, regional and national media campaigns. Brett’s thought leadership has influenced the media industry, not just regionally, but also worldwide. At age 32, Brett was named [the youngest] chair of The Advertising & Marketing Independent Network (AMIN) Worldwide – an alliance of over 50 independent marketing agencies across the globe where he leads media negotiations for national service contracts for the entire AMIN network.

Brett’s leadership is an integral part of Stone Ward’s Building Good philosophy and our agency principle, ‘We are a company of leaders who understand that to lead is to serve. His generosity has stretched beyond our walls to The Rotary Club of Little Rock Day Camp for Children and Camp Aldersgate. When he’s not working or volunteering, Brett can be found spending time with his wife and their three boys, floating Arkansas rivers, following sports or humming the latest Cocomelon songs.

The best advice I ever received was:

You’re right not because others agree with you, but because your facts are right.

Very few people know I:

Am training to be the next Iron Chef.

First Concert Attended:

Blink 182, Green Day, Jimmy Eat World; a trio of young punk awesomeness.

My last meal would be:

Double-batch of Great Value Macaroni and Cheese with no milk, triple-butter, covered with Louisiana Hot Sauce.

If I’ve learned one thing it is:

Life works itself out no matter the situation.

My first car:

94’ Ford Explorer Sport. I would replace the word car with “thing you drove around that stalled at every red light that would make horrific noises as you passed oncoming traffic.”

My First Beer:

The Silver Bullet.

Website I cannot live without:

The historical figure I most admire is:

Leonardo da Vinci

My favorite book, movie or piece of music:

Movie: Requiem for A Dream.

Favorite thing at an amusement park:

Nothing better than the smell of hot grease simmering through a brisk October day

First Job:

A bagger at Albertsons Grocery Store. I perfected the art of the “bread over the carton of eggs trick.”

Three people at my dream dinner would be:

Jesus Christ, Tyler Florence and Jim Carrey. I would have all my questions answered while eating a great dinner and laughing all the way through.

My favorite thing at home is:

My 8-Burner Weber Grill that turns any cut of meat into heaven on a hot-buttery-plate.

My mentor is:

Some call her Superwoman, I call her Mom.

Contact Info

Principle #6

We are a company of leaders who understand that to lead is to serve.