The Stone Ward Director of Digital is charged with championing the company's digital efforts and ensuring that the company’s digital offerings and expertise are effectively leveraged to position the agency as an expert in the digital space and a valued partner that brings sound, measurable digital innovation and execution capabilities to the marketing efforts of its clients and prospects.

The Director of Digital serves as the agency’s digital champion and works collaboratively with the agency’s Directors of Brand Management, Media, Creative Services and Public Relations to evolve and deepen the agency’s digital capability.

The Director of Digital will oversee the agency’s internal team of digital project managers, developers and alliance partners.

Responsibilities Include:

• Consult with agency clients and collaborate with key agency leaders to develop and recommend insight-driven, integrated digital strategies based on detailed evaluation of client business environment including customer needs, user behavior, capabilities/assets, and competitive realities.
• Develop and oversee digital business development strategies designed to accomplish new client acquisition and to grow current client relationships based upon Stone Ward’s strategic and creative excellence within the digital space. Oversee and direct digital RFP’s and presentations.
• Implement and oversee a comprehensive suite of analytics reporting that provides actionable insight into the efficacy of deployed digital strategies that both enable Stone Ward to demonstrate the success of digital strategies against stated client marketing objectives and to inform evolving and new strategies.
• Ensure that the agency maintains its capability to provide world-class digital execution (integration of emerging platforms and technologies related to web design, web media, social media, mobile and video) through development and oversight of in-house staff and outsourced partnerships.
• Bridge the communication gap between technology and marketing both internally and with client. 
• Stay current on online marketing, e-commerce, social media, mobile and emerging media trends and best practices with an eye towards Stone Ward’s client base/portfolio.  Research and pull specific, relevant stats and insights in support of strategic business cases.
• Grow a following in the digital space as an expert using appropriate outreach tools including but not limited to blogging, twitter, speaking engagements, workshops, and white papers.
• Keep agency partners and teammates up-to-date on digital trends and industry best practices and assure that the agency is using these practices in its own marketing efforts.

Skills:

• Exhibit strong leadership, organizational and supervisory skills for a diverse group of strategists, project managers and developers.
• Highly effective communicator and collaborator
• Ability to speak fluently with client marketing teams and IT teams as required.
• Understanding of key platforms, technologies and emerging opportunities in the digital field
• Excellent time management skills
• Working knowledge of digital analytics including experience with web analytics applications such as Omniture SiteCatalyst, CoreMetrics, Google Analytics, and social media listening tools.

Minimum Requirements:

• Seven or more years of related work experience, including cross-functional team leadership and digital marketing experience.
• College degree in a related field
• Passion for all things digital
• Willingness to work across Chicago and Little Rock offices and travel to client offices in cities throughout the U.S.

Year One Objectives/Deliverables:

• Work with key agency team leaders to create a process and appropriate tools to assure digital integration and innovation. 
• Grow agency digital top line revenue by 20% and increase digital revenue within current client base by 10% 
• Create suite of digital analytics and incorporate these as appropriate across all Stone Ward top tier clients.
• Create a portfolio of digital solutions, resources and partners to be used by Stone Ward to broaden its base of digital services options.
• Create a plan for agency outreach as it relates to growing perception of Stone Ward as a digital agency.  Suggested first year output would include but not be limited to a monthly white paper on digital topic of interest in an effort to build perception of SW expertise in digital and ultimately build business.; two speaking engagements at regional or national venues; establishment of a Stone Ward twitter feed centered on digital POV, and development of a quarterly digital trends presentation for agency staff and clients.
• Increase and maintain interactive realization of at least 70%.