Stone Ward Blog

"Always be a student." It’s the principle that keeps us relevant in a constantly evolving community. We’ve dedicated ourselves to being ardent pupils of the industry, freely sharing what we’ve learned so that we can all work smarter.

How to create a chatbot to grow your business

by Anna Pearson

Let’s face it. We were all frustrated when Facebook removed messaging from the main app and created a stand alone Messenger app — forcing users to download both apps in order to use messaging features. In the beginning, the extra app seemed obsolete. Now, the Messenger app has evolved to become more than just a way to chat with friends & family; it’s changed the way we communicate with businesses — for the better.

Baptist Health Foundation increases year-end donations by 17% with new campaign

by Sarah Scott

At the end of every year, Baptist Health Foundation sends out one final appeal to their generous donors asking them to consider giving to the Foundation during the holiday season. This year, they asked Stone Ward to help create a direct mail piece, paid social media posts and an email series aimed at increasing the number of year-end donation.

ANDE awarded 2018 Not Impossible Award

by Kyle Floyd

The Not Impossible Awards recognize the work and stories of companies who share the organization's mission to create technology for the sake of humanity.

Encouraging Business and Industry Leaders to be “Cherokee by Choice”

by Lucie Pathmann

The Cherokee County Office of Economic Development (COED) recently launched its “Cherokee by Choice” initiative to grow the county’s economic development efforts and turn it into more than just a bedroom community to nearby Atlanta.

Haircuts that Deserve their Own Walk-Up Music: Sport Clips’ New Brand Creative Makes Guys the Stars of the Show

by Lauren Curtis

Stone Ward’s relationship with Sport Clips Haircuts has spanned more than a decade. The agency began working with the budding franchise with 400 stores in 2007, and recently helped the brand celebrate its 1,700th store opening.

Come Fly With 360 Filmworks

by Katy Bartlett

If you’ve ever wanted to see the world from a different perspective, it’s now easier than ever to make that happen. Aerial video and photography can add unique perspective to larger projects or stand alone as interesting short content. At 360 Filmworks, when we pack our bags for a production our drone is one of our favorite tools to include.

Becoming John Marin: a Unique Narrative Website to Showcase New Work on Exhibit at the Arkansas Arts Center

by Lauren Schewene

Recently Stone Ward created a narrative website to showcase the extraordinary new collection and exhibit at the Arkansas Arts Center, “Becoming John Marin: Modernist at Work.” After the artist’s daughter-in-law donated 79 of her personal pieces (conserved with support from the Henry Luce Fund in American Art), the Arts Center wanted to showcase its Marin collection in an online format that would

Short Videos Encourage Arkansans to Hunt Natural

by Katy Bartlett

The Arkansas Game and Fish Commission (AGFC) is committed to keeping the sport of hunting top of mind among Arkansans. In an effort to retain active hunters and recruit new outdoor enthusiast to the sport, AGFC partnered with Stone Ward and 360 Filmworks to launch a digital campaign focused on getting more Arkansans in the woods while increasing hunting license sales.