Stone Ward Blog

"Always be a student." It’s the principle that keeps us relevant in a constantly evolving community. We’ve dedicated ourselves to being ardent pupils of the industry, freely sharing what we’ve learned so that we can all work smarter.

Digital Strategy, Pokemon GO and... Fashionistas?

by Jackson Fitzgibbon

Have you ever decided what to wear the day before you wear it? Well, companies do that too.

Days (and sometimes even months) ahead of time companies and their agencies go back and forth on what Facebook fedora is appropriate for May, what Pinterest pantoloons to wear in January, what Twitter tweed tie is just right for July. More than you know, social media is about planning ahead, building a schedule and keeping it.

Rankings Matter

by Dana Dussing Berry

Stone Ward handles an array of advertising, marketing, PR and video work for a wide range of clients. Several are highly ranked for the way they do business, whether the client is a winning team or top-rated franchise. And, that matters…here’s why:

Spotting & Communicating Trends

by Nicole Roberts

Have you ever walked by a friend and they yell “Dannnng, Daniel” at you? Maybe you’re in the middle of a conversation and someone is trying to explain something to you then they out of nowhere say, “Listen, Linda, Listen!” Who are Linda and Daniel? That’s not my name. What does this mean?! Suddenly you’re really confused, and are faced with two options.

Pokemon GO Glossary & Tips for Business

by Jackson Fitzgibbon

Were you caught up on language like PokeStop? Check out our index of Pokemon Go terms, where you can learn how to use Incense and Lures to improve your business: 

Stop That Scrolling Thumb - Appreciate the Process

by Jane Madden

You’re scrolling mindlessly through Facebook, sitting at home (obviously not at your work desk, because that’s not following the rules of true adulthood) and you come across one of those little videos that automatically start (silently) playing. The video may pique your interest, it may not–so you either continue to watch it silently like a social media zombie, click on it for sound, or just go on with your scrolling.

Finding the Right Analytics Solution for Your Business

by Steve Kerr

We live in the most data-centric point in history there has ever been. There is not just a great importance put on collecting, storing, and tracking pertinent data, but also a monumental emphasis put on analyzing data to drive ultimate strategic advantage and growth.

The Beauty of Node.js

by Patrick Niyongabo

Last week was the first week of my Camp Reality Summer Internship at Stone Ward. In only the few days that I have been working here as a web developer intern in the digital department, I have enjoyed the perks that come with that job title. In only a week, I have been introduced to a lot of tools used in the professional web development. My favorite so far have been:

When Internships Go Right: A Camp Reality Perspective

by Addison Hurst

Internships get a bad rap.

People complain that it is a lot of work for little reward, or maybe, that as an intern you’re just doing busy work. Fortunately for me, my experience has been far from either of those.

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