Brand Management: Brand managers are the voice of and advocate for the client within the agency. It’s a brand manager’s role to lead the agency team to create and produce work that reflects the brand’s mission as well as produces results. They are the primary contact for the client and manage the client’s business daily. They have to understand not only the client, but also the client’s industry and competition. Brand management interns also get experience in project management, including planning, overseeing and setting deadlines for projects.
- Keeping teams organized
Media Planning and Buying: Media planners and buyers plan, purchase and track appropriate advertising media channels including: newspaper, magazine, digital, TV and radio. They frequently request rates from various media vendors, research target audiences, pull competitive media spend reports, recap tracking data, create insertion orders, confirm traffic instructions, and other various tasks associated with paid media.
- Enjoying numbers
Art Direction/Graphic Design: Art directors strategically compose, arrange and select artwork that compliments persuasive messaging. They work in partnership with copywriters to develop active persuasive communication in all media. Art directors utilize design, photography, illustration, video and animation to create messaging. These creative professionals contribute ideas and designs for the various advertising media, including: print ads, out-of-home, TV and radio commercials, collateral, digital, point of sale and direct mail pieces.
- Bringing ideas to life
- Advanced knowledge of design programs
Copywriting: Copywriters create, supervise and curate the persuasive writing used in advertising strategies. They work in partnership with art directors to develop active persuasive communication in all media. Copywriters utilize a mastery of language both written and spoken to create messaging.
- Strong writing knowledge
- Ability to brainstorm
Public Relations: Public relations is more than pitching stories to the media and securing coverage for the client. It’s all about knowing the client’s brand and managing its reputation. PR creates conversations that matter not only to the media but also to consumers. PR professionals enable a client to tell compelling stories that will get the attention of editors, reporters, bloggers and influencers.
- Maintaining contacts and their trust
- Awareness of local, national and global current events
- Writing ability
Social Media: Being part of the social media department requires fast thinking and collaboration between departments at Stone Ward to keep up with the ever-moving pace of the social media world. Each social account involves analyzing digital metrics to help better craft the upcoming month’s strategy, researching trends, developing engaging content and creative, and following up with top notch day-to-day online conversations and community management.
- Creative thinking
- Writing for various audiences
- Researching and understanding platform trends
Video Production: Working with our in-house production studio, 360 Filmworks, you’ll help in preparation and supervision of all television and radio broadcast materials, online videos, animation and corporate videos produced.
- Shooting footage and stills
- Editing capabilities
- Eye for detail
Email Marketing and SEO: Those in email marketing and SEO spend their days crafting engaging automated email programs to nurture website leads and company contacts, writing content to strategically improve SEO and optimizing websites for better user experience. This team works in a multitude of marketing technology suites and loves to cross-examine data for a 360 view.
- Persuasive writing
- Research and application
- Understanding of search engine optimization