Department Descriptions
Art Direction/Graphic Design: Art directors strategically compose, arrange and select artwork that compliments persuasive messaging. They work in partnership with copywriters to develop active persuasive communication in all media. Art directors utilize design, photography, illustration, video and animation to create messaging. These creative professionals contribute ideas and designs for the various advertising media, including: print ads, out-of-home, TV and radio commercials, collateral, digital, point of sale and direct mail pieces.
TOP SKILLS:
- Bringing ideas to life
- Versatility
- Advanced knowledge of design programs
Account Management: Account managers are the voice of and advocate for the client within the agency. It’s an account manager’s role to lead the agency team to create and produce work that reflects the account’s mission as well as produces results. They are the primary contact for the client and manage the client’s business daily. They have to understand not only the client, but also the client’s industry and competition. Account management interns also get experience in project management, including planning, overseeing and setting deadlines for projects.
TOP SKILLS:
- Flexibility
- Keeping teams organized
- Relationship-building
Copywriting: Copywriters create, supervise and curate the persuasive writing used in advertising strategies. They work in partnership with art directors to develop active persuasive communication in all media. Copywriters utilize a mastery of language both written and spoken to create messaging.
TOP SKILLS:
- Strong writing knowledge
- Ability to brainstorm
- Research
Content Strategy: Join Stone Ward as a Content Strategist Intern and immerse yourself in the world of content strategy. Collaborate closely with our team to develop creative concepts, optimize content, and analyze market trends across various platforms including email, SEO, CRM, web development, and social media. Gain hands-on experience in the heart of the advertising industry, understanding how content guides buyers through their journey, boosts brand awareness and affinity, and drives conversions.
TOP SKILLS:
- Strong Communication Skills
- Research Skills
- Creativity
Media Planning and Buying: Media planners and buyers plan, purchase and track appropriate advertising media channels including: newspaper, magazine, digital, TV and radio. They frequently request rates from various media vendors, research target audiences, pull competitive media spend reports, recap tracking data, create insertion orders, confirm traffic instructions, and other various tasks associated with paid media.
TOP SKILLS:
- Data
- Strategy
- Enjoying numbers
Public Relations: Public relations is more than pitching stories to the media and securing coverage for the client. It’s all about knowing the client’s brand and managing its reputation. PR creates conversations that matter not only to the media but also to consumers. PR professionals enable a client to tell compelling stories that will get the attention of editors, reporters, bloggers and influencers.
TOP SKILLS:
- Maintaining contacts and their trust
- Awareness of local, national and global current events
- Writing ability
Video Production: Working with our in-house production studio, 360 Filmworks, you’ll help in preparation and supervision of all television and radio broadcast materials, online videos, animation and corporate videos produced.
TOP SKILLS:
- Shooting footage and stills
- Editing capabilities
- Eye for detail