Department Descriptions
Art Direction/Graphic Design: Art directors strategically compose, arrange and select artwork that compliments persuasive messaging. They work in partnership with copywriters to develop active persuasive communication in all media. Art directors utilize design, photography, illustration, video and animation to create messaging. These creative professionals contribute ideas and designs for the various advertising media, including: print ads, out-of-home, TV and radio commercials, collateral, digital, point of sale and direct mail pieces.
TOP SKILLS:
- Bringing ideas to life
- Versatility
- Advanced knowledge of design programs
Account Management: Account managers are the voice of and advocate for the client within the agency. It’s an account manager’s role to lead the agency team to create and produce work that reflects the account’s mission as well as produces results. They are the primary contact for the client and manage the client’s business daily. They have to understand not only the client, but also the client’s industry and competition. Account management interns also get experience in project management, including planning, overseeing and setting deadlines for projects.
TOP SKILLS:
- Flexibility
- Keeping teams organized
- Relationship-building
Copywriting: Copywriters are behind the words of every ad, from billboards to social media posts to TV commercials. They create, supervise and curate the writing used in advertising strategies, working in partnership with art directors to develop active persuasive communication in all media. Copywriters utilize a mastery of language both written and spoken to create messaging.
TOP SKILLS:
- Strong writing knowledge
- Ability to brainstorm
- Research
Content Strategy: The Content Strategist Intern collaborates closely with our team to develop creative concepts, optimize content and analyze market trends across various platforms including email, SEO, CRM, web development and social media. They get hands-on experience in the heart of the advertising industry, understanding how content guides buyers through their journey, boosts brand awareness and affinity, and drives conversions.
TOP SKILLS:
- Strong communication skills
- Strategic thinking
- Creativity
Media Planning and Buying: Are you a fan of numbers and spreadsheets? The media team uses both to get an ad in front of the right audience. Media planners and buyers plan, purchase and track appropriate advertising media channels including: digital, TV, radio and more. They frequently request rates from various media vendors, research target audiences, pull competitive media spend reports, recap tracking data, create insertion orders, confirm traffic instructions and other various tasks associated with paid media.
TOP SKILLS:
- Data
- Strategy
- Organization
Public Relations: Public relations is more than pitching stories to the media and securing coverage for the client. It’s all about knowing the client’s brand and managing its reputation. PR creates conversations that matter not only to the media but also to consumers. PR professionals enable a client to tell compelling stories that will get the attention of editors, reporters, bloggers and influencers.
TOP SKILLS:
- Maintaining contacts and their trust
- Awareness of local, national and global current events
- Writing ability and strong speaking skills
Video Production: Video production involves a variety of subject matters and styles, from traditional TV commercials to content creation to short-film style productions. Working with our in-house production studio, 360 Filmworks, the video production intern helps in the preparation and supervision of all television and radio broadcast materials, online videos, animation and corporate videos produced. They direct and capture moments for our clients, our agency and their own intern team.
TOP SKILLS:
- Shooting footage and stills
- Editing capabilities
- Eye for detail