Department Descriptions

Brand Management: Brand managers are the voice of and advocate for the client within the agency. It’s a brand manager’s role to lead the agency team to create and produce work that reflects the brand’s mission as well as produces results. They are the primary contact for the client and manage the client’s business daily. They have to understand not only the client, but also the client’s industry and competition.

Brand managers are responsible for strategic planning and day-to-day execution of advertising for clients, along with client interface, the client’s budget, and ensuring that brand standards are maintained on all platforms for the client.

Project Management: Project managers plan, oversee and set deadlines for all projects within the agency. It’s all about setting priorities while making sure projects are getting done and out the door on time. It’s being resourceful and flexible. Project managers are at the center of the job within the agency.

Public Relations: Public relations is more than pitching stories to the media and securing coverage for the client. It’s all about knowing the client’s brand and managing its reputation. PR creates conversations that matter not only to the media but also to consumers. PR professionals enable a client to tell compelling stories that will get the attention of editors, reporters, bloggers and influencers.

Paid Media Planning and Buying: Media planners and buyers plan, purchase and track appropriate advertising media channels including: newspaper, magazine, digital, TV and radio. They frequently request rates from various media vendors, research target audiences, pull competitive media spend reports, recap tracking data, create insertion orders, confirm traffic instructions, and other various tasks associated with paid media.

Creative: Creative professionals contributes ideas, copy and designs for the various advertising media, including: print ads, out-of-home, TV and radio commercials, collateral, digital, point of sale and direct mail pieces.

Art Direction: Art directors strategically compose, arrange and select artwork that compliments persuasive messaging. They work in partnership with copywriters to develop active persuasive communication in all media. Art directors utilize design, photography, illustration, video, and animation to create messaging.

Copywriting: Copywriters create, supervise and curate the persuasive writing used in advertising strategies. They work in partnership with art directors to develop active persuasive communication in all media. Copywriters utilize a mastery of language both written and spoken to create messaging.

Broadcast Production: Broadcast producers prepare and supervise all television and radio broadcast materials, online videos, animation and corporate videos produced.

Digital: Our digital department includes web developers (PHP), digital specialists, and digital strategists. We are looking for anyone with these skills to work with our team.

  • Web Developer: We are looking for a talented student pursuing a computer science or web development degree. This student will need to demonstrate HTML, CSS, PHP and Javascript coding skills. MySQL or other SQL database experience, ability to write SQL queries and troubleshoot database performance problems is also helpful. An understanding of Drupal, Wordpress or similar PHP-based CMS is preferred. Some command line Linux or macOS experience is also helpful.
  • Digital Strategy: We are looking for an eager marketing, communications or business management student who is interested in learning about digital optimization and strategy, This student will have excellent critical thinking skills, excellent writing skills and will be comfortable learning new technologies and digital tools. This role will assist the planning and execution of digital projects with supervision from digital leadership. This position is perfect for any student who wants to learn all aspects of digital strategy and optimization — technical, content and project management.