Stone Ward Blog

"Always be a student." It’s the principle that keeps us relevant in a constantly evolving community. We’ve dedicated ourselves to being ardent pupils of the industry, freely sharing what we’ve learned so that we can all work smarter.

Imagination as Social Currency

by Millie Ward

The power of an idea has inspired me to be part of the marketing and advertising field for more than 30 years.

The magic with which an idea>>> becomes a concept>>> that becomes a story>>> to be shared with an audience whose perception or behavior is forever changed by it>>> is powerful currency.

Debate: 35 mm Film or Digital Imagery for Motion Pictures

by Tommy Walker

I sat down with our 360 Filmworks crew and Emily for our third Waiting for the Elevator podcast to discuss the merits of 35 mm film versus digital imagery for shooting our commercials.  Listen as Dustin Jones, Levi Agee and I talk about the pros, cons and personal preferences around these two methods for shooting.

Building Relationships and Baseball

by Lucie Pathmann

Wanting to establish better relationships and trust with your clients, just think of baseball!

Thanks for the Mystery, Donald Sobol

by Stone Ward Staff

Attending a small town public elementary school afforded me the use of a small town elementary school library. Heroically under-funded and managed by a white-haired curator, the school library provided two sets of volumes that made a deep impression on my life.

Mentoring Interns

by Stone Ward Staff

Dude, What's My Job?

by John Rogers

I recently had occasion to view a presentation by Brad Karsh of JB Training Solutions on “Managing Millennials In Today’s Workforce.”  I must say, it had a significant impact on the way that I, who have now become one of “those old guys,” understand the newer folks that have come into our agency world.  These folks were born between 1981 and 2000, about the time that I

Picking a Playlist: Using Music to Enhance a Brand Message

by Kyle Floyd

In our inaugural podcast, Kyle Floyd, Associate Creative Director, talks to Emily Reeves about the power of music in creative communications. We listen to some samples of music and talk about their implications for the message.

Which Way Do You Skeu?

by Kyle Floyd

The next picture you take with your digital camera, pay attention to the “click” sound it makes. It was an indication that a picture has been taken, but your camera doesn’t have a traditional shutter, so why did the camera manufacturer make it sound like one?