Posts About Sports Marketing

What The Most-Watched TV Show Can Tell Us About Social Media

by Danny Koteras

“If you’re in media in the U.S., you have to be relevant on social media or you’re really not relevant.”

Heat Related Deaths In Football

by Tommy Walker

It’s time again for the high school and college football seasons to start back in the south. Starting in the middle of July or August, the heat is brutal on all players and coaches. It is very important for all athletes to be educated and follow through with hydration preparations prior to every practice. Back in my day, we had a little more of an advantage with preparation.

Adjective, noun, does it matter?

by Kyle Floyd

Language is an incredibly important element of advertising and communication, and the words we create for our clients are rigorously debated and crafted so that they are as targeted and meaningful as possible. I am not, however, a strict follower of any certain rulebook or style guide. Our words are created specifically for certain target audiences, and in doing so, can take on a variety of voices, cadences, and punctuation.

The Boss Button (and Other March Madness Watch Tips)

by Emily Reeves

Last year, people spent 664 million hours watching the March Madness tournament live on TV and streaming on various devices. March 17th will be the first workday this year that has March Madness games. It is time to think about how to be productive AND keep up with the games at the office.

Crazy Colorways

by Kyle Floyd

If you’ve been to the gym lately (or anywhere, really) you will have noticed a trend in the past few years towards brighter and brighter colors in athletic shoes and apparel.

NFL Draft/Hype or Help

by Tommy Walker

It’s that time of year where all football fans are having withdrawals from the season, and are looking for one last scrape of the bucket of football. Cue the NFL Draft. The fans of each NFL city are at the edge of their seats waiting for the next draft pick. These draft picks are the franchises best hope to take things to the next level next Fall.

Arkansas State Head Coach Auction A Massive Marketing Success (For Beyond Games)

by Jeremy Harper

Nick Bhardwaj is a 25 year-old entrepreneur and CEO of a gaming app company located in Silicon Valley. He’s a San Diego State drop out, and if his Twitter posts are any indication, an all-around nice guy.

He’s also the new (if temporary) head coach for A-State Red Wolves football.

Trinket or Trash?

by Alan Turner

Last week the Arkansas Travelers, the AA affiliate of MLB’s Anaheim Angels, announced two new team mascots:  Ace and Otey.  Ace is a horse and the latter being a swamp possum.  Yes, a possum – or an opossum for those grammar aficionados.

How #Sports Won Twitter in 2013

by Jeremy Harper

Last year, there were 492 million Tweets about sporting events.

People like their sports, and they like Tweeting about them. In fact, of the 20 most-Tweeted TV events in 2013, twelve were sports related. And if you think about how people Tweet, that’s not surprising.

The Perfect Bracket – You’re More Likely To Win The Lottery

by Lucie Pathmann

I’m a huge sports fan. Not only do I like watching sports, I love the marketing of sports. So, March is a great month for me. Not only is it my birthday month, it’s the month of March Madness! And, what’s the most popular thing about March Madness, yep, the bracket.

Business of “Themed Runs”: Running with a Purpose

by Steve Kerr

Like many Americans, one of the NYE resolutions I set for 2014 was to get into better shape. Having once been an Ironman triathlete and avid marathoner, I thought merely getting back into shape would be a piece of cake.

The Best (dressed) World Cup Teams: Adidas

by Kyle Floyd

It’s 2014, which means – unbelievably — that almost 4 years have passed since the 2010 World Cup in South Africa. The atmosphere, the drama, the joga bonito is just around the corner. There are still six months to go but one of the more interesting competitions of the tournament has already begun: the unveiling of the official World Cup kits.

Defense Wins Championships: A Lesson in Data Analytics from the Wide World of Sports

by Steve Kerr

Super Bowl XLVII (48 for the Non-Roman) was so highly anticipated that some ESPN analysts were predicting it to be one of the best matchups ever, not only in Super Bowl history, but in all of major sports championships history.

So Much More Than The Games

by Lucie Pathmann

With the Sochi Olympics well underway, major sponsors/advertisers are getting way more than they what they expected with this year’s games. It’s noted that advertisers are spending more than $900 million during these Winter Olympics. This despite all the issues being decided outside the traditional figure skating, snow-boarding or kurling events.

Pages