Posts About Online

The Art of Smart

by Kyle Floyd

From decades of movies and media, the perception of life in the trading industry might be quite a bit different than what you'd expect. It's less “Wolf of Wall Street” and more “Moneyball.” Many traders now come equipped with Ph.D.s in math or computer-science, and work in an environment where the fastest speeds and the smartest strategies win the day.

Skilled Trades: A Different Path to Success

by Stone Ward Staff

“The ability to make things is fundamental to the ability to innovate things over the long term.”

- Willy Smith, Harvard Business School and co-author of
Producing Prosperity: Why America Needs a Manufacturing Renaissance

R.I.P. Google Sidebar Ads

by Stone Ward Staff

We’re about a month past the latest Google change (and subsequent panic for search marketers) - the removal of ads from the right-hand side of SERPs. So, what exactly has changed?

Be a Storefront, Not a Storage Facility: The Importance of Web Content Maintenance

by Stone Ward Staff

Many moons ago, when I walked the stage at my college graduation, I accepted my marketing degree and immediately envisioned myself as Helen Hunt’s character in What Women Want. I mean, I had a marketing degree.

Upon Further Review: One Show Interactive Awards, 1996

by Stone Ward Staff

“The One Show’s first interactive category was introduced in 1996. Images of the home page with access to the web site address open a window to cyberspace that may well predict the future for the new advertising medium.” – The One Show, Vol. 18\

SXSW 2015: The Rise of the GIF, the Strategy of BuzzFeed

by Kyle Floyd

Before giving you a recap of two of the sessions I attended today, I wanted everyone to see the real SXSW experience: standing  in line. See anyone you know?



Social Media Monday: Meerkat

by Stone Ward Staff

Every year, a slew of new apps are “born” at SXSWi. Some will fail miserably, but there are always one or two that hit a chord with users immediately when they bring something new and interesting to the table. This year, it’s no surprise that one of the early stand-out apps is Meerkat.

Digital Marketing Trends To Watch

by Stone Ward Staff

Everyone knows that digital is the fastest growing channel for marketing and communications, right? Because it is growing fast, it is also changing fast. And we need to keep up with its pace if our brands are to remain top-of-mind and relevant to our target audiences. Here are the five things we are watching and planning for now.

Get the Best Customer Service on Social Media

by Stone Ward Staff

There has been a dramatic shift in the way consumers are communicating customer service needs in the last three years. Traditionally, customer service has been conduct via phone and email. Now, consumers are using social media channels to shout their problems from the rooftops and demand quick solutions. These social channels have become very noisy as a result of this shift.

A/B Testing Removes the Guesswork

by Kyle Floyd

One of the most useful applications of measuring analytics online is the ability to iterate – or change – your site’s design, structure and content in ways that lead directly to your goals. If you want your customers to complete an action (buy a product, fill out a form, request more information) then you ignore testing at your own peril. Major e-commerce sites like Amazon run hundreds of tests per month.

Are Mobile Ads Worth The Investment?

by Brett Parker

Since the emergence of the smartphone, advertising companies have been trying to figure out the best way to utilize smartphone advertising. From opt-in text messaging, to rich media banners, to mobile video advertising, we’ve seen it all – but does any of it actually work?

New comScore research suggests that it does.

Building a Spotify Playlist Can Make Your Brand Rock

by Kyle Floyd

Music makes our lives so much richer, doesn’t it? Such a powerful art form, music is inseparable from our social fabric, and has been from the beginning of human existence. We use it to enjoy life. To create a mood or alter one. To woo or to break-up. To persuade or to protest.

Design & Development, Together at Last

by Kyle Floyd

The following conversation takes place between myself and Chris Earls, one of Stone Ward’s Senior Developers. Even though we come from different sides of the tracks, (job-function-wise) the conversation was quite civil.