Say it With Song

by Katy Bartlett

There are many different storytelling methods to communicate brand voice. This year, Stone Ward and Baptist Health turned to song for the latest evolution of Baptist Health’s Keep on Amazing brand campaign.

 

On Super Bowl Sunday, Baptist Health kicked off the campaign with a 60 second TV spot featuring a custom song. The song was written and produced specifically to communicate Baptist Health’s mission, and to show the health system’s reach both inside and outside hospital walls.

Stone Ward’s video production partner, 360 Filmworks, spent more than two weeks and traveled to 20 locations to capture real Arkansans touched by the amazing things Baptist Health offers our state.

The custom song has an inspiring and uplifting tone and will be featured on TV, in digital videos, at events and other channels within the hospital.

We are honored to continue our partnership with Baptist Health and continue to be proud of our Keep on Amazing Campaign. We think you’ll love the new spots and hope you’ll find yourself singing its lyrics over and over!