Have you caught wind of the “Yodeling kid”? Chances are, you probably have. 10-year-old Mason Ramsey quickly found all eyes on him after getting caught on camera yodeling in the middle of a Walmart in Harrisburg, Illinois. The video was shared across the internet and quickly went viral, gaining him over a million views on YouTube. Videos of the “Yodeling kid” as he’s come to be known are trending all over the internet. As much as we’d like to think that it’s all due to his cuteness and incredible talent, the bigger picture has to do with the social era that we’ve evolved into.
Here are 5 reasons why your business should have a strong social presence.
1. Builds your community and increases brand recognition
Even if your business is already booming, it’s still wise to take advantage of the opportunity social media presents to grow a loyal fanbase. As we already know, the digital/social world brings people together based on things they have in common. Your brand’s social channels are the opportune place to show what your business is about. Values, goals, services and conversation represent the passion behind the brand. The community you create through social media allows you to connect with your audience on a deeper level. From that you learn what they care about and what it takes to keep them coming back.
2. Humanizes your brand
From a business perspective, everyone has the goal to drive traffic to their website and are constantly searching for new strategies to do so. It’s important to keep in mind that as humans, we’re drawn to what’s easy and relatable. Social platforms bridge that gap. Gone are the days of bombarding your audience with flat ads persuading them to buy something. People want to engage! Having that strong social presence creates an atmosphere where people feel comfortable interacting with you, which makes them more willing to listen to what you have to say. Establishing that consistent voice that people can recognize with your brand is key to separating your business from all the others. It’s all about the personality you bring to the table.
3. Real-time information and outreach
Whether or not you’ve personally hopped on the social-networking bandwagon yet, the proof is in the pudding. Social media is revolutionizing the news industry as groups from every generation are turning to the internet for their daily news intake. It provides immediate information right at your fingertips, leading what many argue to be the future of news media. It’s not hard to see that people are fully immersing themselves in this technology-generated era. Staying connected allows you to tap into those relevant conversations.
4. Targeted advertising
Traditional advertising isn’t dead. However, social provides more opportunity to tailor your message to specific niche markets. Think of it as if you have a favorite magazine that you’re subscribed to. Every month, you have that magazine delivered to your doorstep. This saves you from having to sift through a plethora of meaningless ads to find what you actually care about. You have the ability to break your audience down by demographic as well as their interests. Thanks to Google Analytics, social native analytics, and a multitude of other tools; we have the capability of tracking internet and social activity, which helps narrow our focus for how we target our audiences. No more wasted time or money.
5. Easily measure your efforts
For the best results, set social media goals that align with the objectives you have in place for your business. Keep in mind that for every platform there is the opportunity to reach a different demographic. It’s all about utilizing the tools correctly and knowing what you’re working with. LinkedIn is a great networking tool to connect with people from other businesses and gain more insight into the corporate world. Facebook, Twitter and Instagram are ideal for tracking the number of visits, clicks, likes, shares, ect,. that take place within a span of time. You can determine which posts drew in the most engagement, as well as the overall growth and success of your business. This allows you to see when and how you met your goals.
In the digital world that we live in today, having a strong social presence is essential to staying relevant. By learning the voice of your brand and establishing that sense of community, you become more personable to your audience. It’s once you’ve bridged those gaps that you’ll start to see an increase in engagement as you grow your number of loyal followers. When utilized appropriately, social media can be much more than a networking platform. It’s the most recent, innovative marketing tool. The world is evolving. Help your brand do the same!
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