After returning from the International Franchise Association Annual Convention in Las Vegas, one thing is clear: franchising in 2026 is evolving with intention.
Several themes came up repeatedly in conversations and sessions. Here’s what stood out:
- Smarter, data-driven growth strategies
- AI and marketing automation moving from optional to essential
- Strong brand consistency paired with local market relevance
- Strategic storytelling and PR activations that build visibility and trust
The energy around technology integration and measurable performance is undeniable. Franchise brands are prioritizing tools and strategies that improve lead generation, strengthen local engagement, and make franchisee recruitment more efficient across multi-unit systems.
For our franchise clients, that means opportunity: smarter media strategies, sharper messaging, and creative that works harder at every level of the funnel.
Two of our senior PR team members attended sessions featuring several standout industry leaders, including:
- Daymond John: Founder/CEO of FUBU and star of ABC’s Shark Tank, sharing insights on branding and entrepreneurship.
- Codie Sanchez: Founder and CEO of Contrarian Thinking and co-owner of ResiBrands, speaking on “Thinking Like a Contrarian” and unconventional growth strategies.
- Andrew T. Cathy: CEO of Chick-fil-A, Inc., sharing lessons from a legacy brand on sustaining performance, culture, and relevance across generations.
- Kat Cole: CEO of AG1 and former President/COO of Focus Brands, speaking on innovation and leading with purpose and clarity.
- Curtis Dubay: Chief Economist for the U.S. Chamber of Commerce, providing a clear-eyed economic outlook shaping franchise strategy.
We’re excited to bring these insights into our strategic planning and help our franchise partners grow with clarity and confidence in 2026 and beyond.
If you’re ready to evolve your franchise marketing strategy, let’s talk.
