“Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your wife, don’t tell them to mine.”
“A good advertisement is one which sells the product without drawing attention to itself”
“Advertising is only evil when it advertises evil things.”
“Never stop testing, and your advertising will never stop improving.”
“The best ideas come as jokes, make your thinking as funny as possible.”
“…if you don’t show it there is no point in saying it.”
“Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.”
Quotes from a Mad Man
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