In this month’s video interview, I talked with Emily about the ways in which prominent college and professional sports teams are leveraging digital channels to connect and build relationships with their fans. Watch the video below.

Here is a link to the Sports Social Media Fan Graph that shows sports teams from around the world and the number of fans on Facebook and followers on Twitter.

We talk about the University of Notre Dame a lot during our interview (in fact, for those keeping count, I mention Notre Dame nine times in the video). Here are a couple of the resources we mention:

A microsite in celebration of Notre Dame’s 125th anniversary of playing football.

An example of video that Notre Dame shares with its fans almost immediately after the game (this one is from this weekend’s win over Oklahoma):