Many brands are relying on the number of fans as the sole indicator of success on Facebook. However, most of those fans never see the brand messages posted to Facebook. The reason for this is a Facebook algorithm called EdgeRank that determines relevancy of your message to each fan resulting in most brand messages never making it to fans’ news streams. This digital whitepaper gives an overview of EdgeRank and provides tips for overcoming its obstacles and getting your messages in front your fans.
- August 21, 2012
Digital Whitepaper: Why Are Your Fans Not Seeing Your Facebook Posts
- Filed under Digital Whitepaper, Social Media