Westrock Coffee

Crafting a Best-in-Class Trade Show Experience for Westrock Coffee

Westrock Coffee is a leading integrated coffee, tea, and extracts beverage solutions provider in the U.S., with a global presence in ten countries. With a focus on strategy, insights, and customization, Westrock Coffee has built a diversified product portfolio, supplying some of the world’s most iconic brands with innovative beverage offerings. Their commitment to quality and innovation has established them as "The Brand Behind the Brands" in the beverage industry.

With a diverse clientele spread across various industries and geographic locations, Westrock Coffee sought to expand its brand awareness through industry trade shows. Whether targeting restaurants, food service providers, distributors, or ingredient suppliers, Westrock Coffee recognized the importance of making a compelling case to engage potential B2B customers at these shows.

Delivering the Perfect Trade Show Experience and the Perfect Cup

Westrock Coffee partnered with Stone Ward to develop a comprehensive trade show experience from graphic design to messaging.

Leveraging Westrock Coffee's brand identity and messaging, Stone Ward developed graphic elements that captured the essence of the brand while engaging trade show attendees. The concept emphasized the company's commitment to quality, sustainability, and innovation.

Stone Ward transformed Westrock Coffee's booth into an immersive experience that showcased the journey from crop to cup. Through captivating imagery, video presentations, and interactive displays, attendees were invited to explore the company's rich history, expansive capabilities, and product offerings.

To drive engagement and foster meaningful connections, Westrock Coffee incorporated interactive elements into the booth, such as live demonstrations, tastings, and product samples. This hands-on approach allowed attendees to experience the quality and versatility of Westrock Coffee's beverage solutions firsthand.

Stone Ward crafted impactful messaging that highlighted Westrock Coffee's unique value proposition and differentiated offerings. By communicating the brand's commitment to excellence and customer satisfaction, attendees were inspired to learn more and explore opportunities to partner.

Brewing Up Some Noteworthy Results

The collaboration between Westrock Coffee and Stone Ward resulted in a best-in-class trade show experience that exceeded expectations and delivered measurable results:

Brand Visibility: Westrock Coffee's booth is strategically designed to maximize brand visibility to draw in a substantial amount of foot traffic at the trade show. This intentional design sparks curiosity and captures the attention of attendees, effectively increasing awareness and interest in the brand.
Enhanced Engagement: Attendees participated in interactive activities and engaged with Westrock Coffee representatives, leading to valuable conversations and networking opportunities.
Positive Feedback: The immersive booth design and compelling messaging received overwhelmingly positive feedback from attendees, further reinforcing Westrock Coffee's reputation as an industry leader.
Growth Opportunities: The trade show experience facilitated meaningful connections with potential B2B customers, resulting in new leads, partnerships, and sales opportunities for Westrock Coffee.

By partnering with Stone Ward to create a captivating trade show graphics, Westrock Coffee successfully elevated its brand presence, engaged its target audience, and advanced its sales process. Through strategic planning, creative execution, and effective engagement tactics, Westrock Coffee demonstrated its commitment to innovation and excellence, solidifying its position as "The Brand Behind the Brands" in the competitive beverage industry.

We provide these services for Westrock Coffee on an ongoing basis:

Public Relations

Paid Media

Social Media

Strategy

Creative

Website Services

CRM Strategy

Video & Photography