U.S. Soccer

One Nation. One Team.

For the past 13 years, Stone Ward has supported the U.S. Soccer Federation further its mission of becoming the preeminent sport in the United States. Our creative product and design is used to inform, motivate, celebrate, and strengthen the special bond between the fans and the National Teams.

From social media to in-stadium signage to advertising, the design always seeks to deepen the connection with the U.S. Soccer fanbase and re-affirm the brand message: “One Nation. One Team.”

U.S. Soccer logo

U.S. Women’s National Team

Stone Ward works closely with U.S. Soccer to bring the country together in support of the Women’s National Team, especially during high-profile international tournaments.

Whether it be for the girl empowerment-themed SheBelieves campaign or the Women’s World Cup, Stone Ward is always seeking to celebrate the unique qualities of this team – that they are both world-class soccer players and approachable, empowering heroes.

Go For Your Goals
Creative Examples
2019 World Cup Champions
USA vs NZL Match Poster

U.S. Men's National Team

Stone Ward’s creative product for the U.S. Men’s National Team attempts to tell the story of the team and welcome fans to come along for the journey. Whatever the media channel and whatever the game, we use every opportunity available to both grow and strengthen the fan base with creative messages and designs for everything from social media to in-stadium to environmental to out-of-home advertising.

The future is bright for the U.S. Men’s National Team. With a crop of young players, many of whom are playing for highly respected clubs around the world, the U.S. Men’s National Team will be heading to the 2022 FIFA World Cup in Qatar as the youngest roster of all teams. The popularity of soccer continues to grow, as the sport has now surpassed NHL as the 4th most popular sport in this country. With the 2026 World Cup being hosted by North America, we can only expect even more popularity for the world’s game in the USA.

Creative Examples #2
Locker Room
One Nation One Team Banner
Locker Room

We provide these services for U.S. Soccer on an ongoing basis:

  • Brand
  • Creative
  • Content
  • Social Media
  • Activation