Sport Clips Haircuts, part of our client roster for more than 15 years, is a sports-themed haircut place made just for guys. But it’s not only the atmosphere that sets them apart from the competition.
An extensive insight planning process reinforced the knowledge that its in-depth training program for cutting men’s hair is unique to the industry and could be positioned as a primary driver for guys to choose Sport Clips.
Our strategy leaned into the franchise sports concept and showcased the men’s styling expertise in a way that only Sport Clips can – The Sport Clips Stylist Training Camp. We created a memorable character to help them stand apart from the competition, Coach Cliff, to highlight the one-of-a-kind training all Sport Clips Stylists receive.
To bring Coach Cliff to life, we developed a multichannel campaign, using him and the Stylists as the voice of the brand. Franchisees, Stylists and Sport Clips clients have responded positively to the campaign, while numerous KPIs are back to pre-Covid levels.
Sport Clips Stylist Training Camp Social