| CASE STUDY

Sissy's Log Cabin

Turning Beautiful Jewelry Into Extraordinary Results

Sissy’s Log Cabin is an iconic, family-owned and operated jewelry chain known for its authentic, welcoming customer service in the Mid-South. While there are many other “big box” retailers, as well as other locally owned jewelry stores in their markets, Sissy’s success is the stuff of legend.

Sissy's Log Cabin logo

A Strategy with Clarity

As Sissy’s agency partner our marketing strategy has remained focused on the brand’s four proven key differentiators—unique and expansive, quality selection, welcoming family experience and customer first philosophy along with its memorable tag created by founder Sissy Jones, “Because Life’s Too Short For Ordinary Jewelry.”

Executions That Drip with Luxury

Executionally, we have focused on integrated, national caliber campaign events. Each event focuses on our key brand messages while showcasing signature jewelry in artistic, show-stopper settings against luxury pallets from precious stone to glistening blue sand. The Sissy's store experience continues to be a key part of the story as is the famous family behind the brand.

Sissy's Log Cabin print ad

Sissy's Print Ad

Integrating Media, CRM and Data for Results That are Golden

The Sissy’s partnership is a unique and real collaboration between client, brand, creative team and our in-house video group fueled by seamlessly integrated media and successful CRM strategies. All based on a platform of data collection and detailed analytics. All pushed out at the speed of retail. The result is record-setting sales growth and continued expansion.

Sissy’s Sponsored Social

Sissy’s Sponsored Social

Sissy's Sponsored Carousel Ad

Sissy’s Website Banners

We provide these services for Sissy’s on an ongoing basis:

  • Strategy
  • Digital
  • Content
  • Brand
  • Media
  • Social Media
  • Creative
  • Public Relations