From a name and crest to a thriving fan base, Stone Ward helped transform a vision into a brand that unites Northwest Arkansas.
Build a professional soccer club from the ground up, with a foundation rooted in community and driven by a vision of purpose.
When Ozark United’s co-founders set out to bring professional soccer to Northwest Arkansas, they had no name, no crest, and no mission, only a bold vision and a deep belief in the region’s potential. The challenge wasn’t just to create a brand; it was to ensure every element of the club was authentically shaped by the community it sought to unite. From the name to the crest and beyond, this meant crafting something tangible, emotional, and enduring - built entirely on the voices of the region.
Turning vision into reality, one community voice at a time.
To build a club truly rooted in the community, Stone Ward prioritized deep engagement and collaboration at every stage of the process.
A club with a purpose, a brand with a community at its heart.
