For the past two years, Stone Ward has worked with nonprofit No Barriers Warriors and its sponsor, Wells Fargo, to create a cross-platform marketing experience around the Warriors To Summits expedition that helps empower injured veterans. The program uses a mountain as both a metaphor and a training ground to help veterans overcome the barriers in their life and live a life of purpose. The marketing plan included a website to function as a digital content hub for all things related to the expedition, social media throughout the training and expedition, experiential activations and a nationwide PR effort.
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