The Natural Gear story began in the river bottoms of the Arkansas Delta when two hunters discovered their camouflage had failed. In their quest to improve their ability to hide, they revolutionized the camo pattern. Today, Natural Gear is a leader in the camouflage industry with a full line of products and accessories as well as license agreements with the top hunting brands in the country.

We’ve been privileged to tell the Natural Gear story, and increase sales along the way.