| CASE STUDY

Natural Gear

Photo: Josh Alberius

There’s No Camouflaging These Results

Natural Gear is a leading e-commerce and retail brand gear and camouflage clothing company whose patterns are based on scientific research. Unhappy with their website traffic and conversions, they asked Stone Ward to put our retail expertise to work and help them increase sales and further build their e-commerce channels.

Natural Gear logo
Natural Gear Outdoor

Southern Strategy, Intelligent Insights

Our solution involved a messaging strategy that leaned into the Arkansas/Southern hunters’ heritage and ownership, the unique-to-the-industry science behind this brand, and its mid-value price point. From a channel perspective, our insights led us to four key elements of e-commerce success: Paid social and search, email marketing, SEO, and Amazon.

Blend In This Bow Season Get More Bang for Your Buck The Natural Choice for Waterfowl. Calling All Duck Hunters

Natural Gear Social Graphics

We Set Our Sights on a Narrow Target

To drive efficient results, we developed a marketing program that prioritized reaching in-market audiences rather than mass-media tactics. By narrowing in on in-market audiences with high buying signals, we were able to decrease total spend while increasing total revenue.

Tons of Tactics

While many different tactics were used throughout the program, below are a few of our favorite tactics that led to a successful hunt.

We implemented custom Instant Storefront social ads that allowed audiences to purchase products with one simple swipe of their thumb and used dynamic paid search that led audiences to the exact product they were searching for to enable a quick purchase.

Blend In This Bow Season

Natural Gear Instant Storefronts

For their website, we developed a 12-month SEO calendar prioritizing keywords based on seasonality and past order data.

Laptop displaying Natural Gear website page

Our email strategy focused on fewer, highly targeted emails in the off-season in order to ramp up a more aggressive in-season approach and consisted of monthly automated campaigns, personalized messages, upsell offers and trending products based on real-time data.

Mobile phone displays of Natural Gear email campaigns

Finally, Amazon’s power in the online retail space cannot be ignored, and our certified Amazon media team used real-time data to optimize daily spends and actual search results to ensure that Natural Gear remained at the top of all quality search results.

Tons of Tactics

While many different tactics were used throughout the program, below are a few of our favorite tactics that led to a successful hunt.

We implemented custom Instant Storefront social ads that allowed audiences to purchase products with one simple swipe of their thumb and used dynamic paid search that led audiences to the exact product they were searching for to enable a quick purchase.

Increased revenue from new and existing customers via paid social media by

0%

Drove retention through our email marketing, increasing revenue by

0%

Visibility on search engines increased over our second-highest competitor by

0%

Extended our penetration on Amazon and increased revenue by

0%

We provide these services for Natural Gear on an ongoing basis:

  • Strategy
  • Media
  • Content
  • Brand
  • Creative
  • Social Media