Arkansas Blue Cross and Blue Shield

Turning national strength into local success.

Healthcare reform created new and different opportunities for Arkansas’s largest health insurance provider. Arkansas Blue Cross and Blue Shield tasked Stone Ward with creating a campaign that communicated its national brand strengths with a local flair.

This direct response campaign exceeded all goals by capturing new emerging market share while retaining existing customers.

Television spots

Media

Our 99% clearance rate for the direct response TV is testament to our Media Department’s prowess in riding the fine line between negotiating the best rate for our clients while getting the highest number of spots without being pre-empted.

We also created a customized reporting tool that pulled data from various channels that we analyzed and optimized each week of the campaign.

“Live Fearless” photography

The “I Called” campaign blended the best techniques from direct marketing with brand storytelling and was heralded nationally as a best-of-class campaign for its creative polish and results.

“Live Fearless” brochure

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