Arkansas Blue Cross and Blue Shield Campaign Earns National Recognition

Healthcare reform created new and different opportunities for Arkansas’s largest health insurance provider. Arkansas Blue Cross and Blue Shield tasked Stone Ward with creating a campaign that communicated its national brand strengths and localized its sales message to capture new emerging market share along with retaining existing customers. The “I Called” campaign blended the best techniques from direct marketing with brand storytelling and was heralded nationally as a best-of-class campaign for its creative polish and results.