Arkansas Arts Center
Creating opportunity and art.
The Arkansas Arts Center brought in Stone Ward to develop a comprehensive communications strategy across all their brand channels in the museum.
With a limited budget, we recommended moving dollars from paid media and established a strategy for earned and owned media to create awareness and uplift the brand.
Our creative team revitalized the look and feel of the AAC brand by developing a new color palette and brand voice, and executed it across all channels.
Artmobile trailer wrap
Reformatted the member newsletter to become a quarterly arts journal known as Works.
- Developed an overall personality and tone
- Established best practices for posting and responding
- Analyzed targets’ social habits to connect in new ways
Integrating PR and social media allowed us to deliver a consistent message and communicate specifically to various audiences. Based on programs and events, we developed a yearlong editorial calendar that served as a guide for all written content.