Arkansas Arts Center

Creating opportunity and art.

The Arkansas Arts Center brought in Stone Ward to develop a comprehensive communications strategy across all their brand channels in the museum.

With a limited budget, we recommended moving dollars from paid media and established a strategy for earned and owned media to create awareness and uplift the brand.

Design

Our creative team revitalized the look and feel of the AAC brand by developing a new color palette and brand voice, and executed it across all channels.

Membership Brochure

Print Campaign

Artmobile trailer wrap

Reformatted the member newsletter to become a quarterly arts journal known as Works.

Social

  • Developed an overall personality and tone
  • Established best practices for posting and responding
  • Analyzed targets’ social habits to connect in new ways

Public Relations

Integrating PR and social media allowed us to deliver a consistent message and communicate specifically to various audiences. Based on programs and events, we developed a yearlong editorial calendar that served as a guide for all written content.