LITTLE ROCK, Ark. (Nov. 18, 2024) – Baptist Health, the state’s largest private, not-for-profit healthcare provider, and Stone Ward, a full-service advertising agency with teams in Little Rock, Northwest Arkansas and Chicago, have been honored with three eHealthcare Leadership Awards for their exemplary women’s healthcare campaign.
A leading healthcare industry awards program, eHealthcare recognizes the very best websites, digital communications, and business improvement initiatives of a wide range of healthcare organizations on an annual basis. During the 2024 awards ceremony, Baptist Health and Stone Ward were celebrated with the following recognitions:
Baptist Health and Stone Ward launched the campaign in 2023, highlighting the hospital as a trusted partner in women’s healthcare, utilizing tailored messaging and emotional connection to engage women as the primary health decision-makers across Arkansas. Strategically leveraging diverse media, the campaign successfully generated over 75 million impressions, increasing online engagement, incoming website traffic and female office appointments across all service lines.
These awards build on a strong history of award-winning collaboration between the hospital and the advertising agency throughout a partnership that has lasted over 20 years. Earlier this year, the two organizations earned a Silver Anvil from the Public Relations Society of America for the same integrated women’s healthcare campaign.
Learn more about the campaign by visiting stoneward.com/work.
About Stone Ward
Stone Ward is a full-service advertising agency with offices in Little Rock, Northwest Arkansas and Chicago. Founded with a focus on helping good companies succeed and on making a positive and meaningful difference in the communities it serves, Stone Ward is a company of partners who share a passion for creativity and a commitment to “Building Good.” Over the last 38 years, the agency has integrated and evolved its capabilities in research and strategy; advertising and design; media services; public relations and employee engagement; digital development and social communications; moving picture production through its 360 Filmworks; and print production. For additional information, please visit StoneWard.com.
About Baptist Health
For more than a century, Baptist Health has delivered all its best in health care through Christian compassion and innovative services. Baptist Health, Arkansas’s most comprehensive healthcare organization, is here For You. For Life. – with more than 250 points of access that include twelve hospitals, urgent care centers, a senior living community, over 100 primary and specialty care clinics, a college with studies in nursing and allied health, and a graduate residency program. It is also the largest private not-for-profit healthcare organization based in Arkansas, providing care through the support of approximately 11,000 employees, groundbreaking treatments, renowned physicians and community outreach programs. For more information about Baptist Health, visit Baptist-Health.com, call Baptist Health HealthLine at 1-888-BAPTIST or download the myBaptistHealth app.
Contact:
Lea Whitlock
870-692-0524
lwhitlock@stoneward.com