Granting publisher access to Google Tag Manager (GTM) enables us to manage the necessary tags for tracking your digital marketing campaigns effectively. Learn more about user permissions here.

To grant access, please follow these steps:

1. Navigate to GTM and sign in.
2. Navigate to the relevant account container.
3. Click Admin.
4. In the Account column, select User Management.
5. Click + and select Add new users.
6. Enter the email address swanalytics1@gmail.com.
7. Set Account Permissions: Please add Stone Ward as Administrator.
8. Click Invite.

If you’re unfamiliar with Google Tag Manager, this article explains what GTM is and the benefits of using it! Once you are ready to get started, you can follow the steps below.

• As you create and place your Google Tag Manager, reference Google’s set-up and installation instructions.
• Once your GTM is published, please share publisher access to swanalytics1@gmail.com by following the steps above.
• To help verify or troubleshoot your installation, you can use the Tag Assistant Chrome extension. This will help ensure your tags are firing correctly and your setup is working as expected.

If you have any questions or need help troubleshooting, please reach out to your Stone Ward Account Manager.