Stone Ward Blog

"Always be a student." It’s the principle that keeps us relevant in a constantly evolving community. We’ve dedicated ourselves to being ardent pupils of the industry, freely sharing what we’ve learned so that we can all work smarter.

Baptist Health Medical Center - Conway Celebrates Successful Grand Opening & Market Awareness

by Sarah Scott

In recent years, Faulkner County has seen a nearly five percent increase in population. Along with this population growth came the need for a more accessible, comprehensive hospital to serve the region, which is why in June 2014, Baptist Health broke ground in Conway, AR on their ninth medical center.

Analytics 101: How to Use Data to Make Better Decisions

by Brian Pappalardo

There’s no denying it — we have access to more data at our fingertips right now than at any other time in history. It seems like every day there are new breakthroughs and new platforms that allow us to store, sort, spin, and visualize all of this data. As a business owner, you’re able to track and measure every interaction that a potential customer has with your brand. I’m not just talking about in-store transactions, either.

Lucie Pathmann Inducted into Leadership Arkansas Class XI

by Liz Hamilton

Our fearless brand and communications leader, Lucie Pathmann, was recently chosen for this year’s Leadership Arkansas class.

Bill Brookshire Inducted Into Leadership Greater Little Rock

by Megan Golden

Each year, hundreds apply but few are selected to participate in Leadership Greater Little Rock. We are happy to announce that one of our own, Bill Brookshire, Creative Director, will be inducted today into the Little Rock Regional Chamber of Commerce’s Leadership Greater Little Rock class.

Abbi Siler Named a Member of Think Big Little Rock

by Liz Hamilton

Charged with creating strategies to enhance life in the Central Arkansas region and make it a more attractive place for young professionals to live and work, the newly created Think Big Little Rock group has a big goal ahead of them.

3 Tips to Improve Your Local Franchise Search Rankings

by Brian Pappalardo

Last year, I agreed to meet a friend at his office before grabbing drinks and catching up. Little did I know that when I typed his company’s name into my favorite search engine, that Google was going to point me to their old office building downtown rather than their new office on the other side of the city.

Five Things I've Learned in 20 Years of Writing Advertising Copy

by Jeremy Harper

I’ve been doing this for a long time. And still, the “process” is me staring deeply into the flickering computer screen, attempting to extract magic from a blank copy document.

Writing is difficult. Heck, I just spent five minutes trying to think of a better way to say, “writing is difficult.” I couldn’t do it. Maybe that’s the best way to say it.

Using Video to Reach the Unreached

by Megan Golden

Marketers are constantly looking for ways to reach, resonate and engage with their audience via social media. The demographic most marketers are dying to reach is millennials. Social video dominates the 18-33 year-old demographic and 92% of mobile users share videos with others. That’s pretty telling.

Pages