"Always be a student." It’s the principle that keeps us relevant in a constantly evolving community. We’ve dedicated ourselves to being ardent pupils of the industry, freely sharing what we’ve learned so that we can all work smarter.
Stone Ward’s clients are all great, however, superstar clients are hard to come by. Throughout the years I’ve been at Stone Ward, there has been plenty of opportunities to rub shoulders with clients I would place in this “superstar” category. Having been a client for most of my career, I have grown more appreciative of those clients that know their role and really take part in the process.
The paradigm that exists in millennial buying patterns is something that has been escaping marketers for years. What do they buy? How often do they buy it? Where do they buy it from? How many digital channels do we need to be on for them to buy from us?
Crossing the finish line of a triathlon can be a powerful experience. It not only represents the culmination of the hours you've spent on the course during race day, but the weeks or months you've spent training your body to perform. Even for us who just race for personal records, the joy is in the journey, not the finisher's medal. But that's pretty cool, too.
In my time with Stone Ward and 360 Filmworks, I’ve had the pleasure of conducting on camera interviews with a variety of people for long and short videos. I’ve spoken with members of state agencies, business leaders, sales and service professionals, surgeons, teenagers, senior citizens and even convicted felons serving life sentences in prison.
A social media manager is a person who manages all of a brand’s social media channels. That means creating and curating content, writing posts, taking pictures, shooting video, responding to customers, monitoring conversations about the brand and its competitors and measuring success of all these efforts every day. It is a big job and is not a job for just anyone. Social media managers are the online voice of the brands they manage.
In an art gallery, it’s not uncommon to hear “I could have done that.” You may have even said it yourself. I’ll admit to having had the thought once or twice! And the truth in many instances is yes, you very well could have done that. But art isn't always about effort or skill — art is about expression.
With a rise in digital ad blocking users, how can digital advertising remain competitive? While digital ad spending has increased by 15.9%, ad blocking has grown at an even faster rate of 16.2%. Though an increase in spending is one way to compensate for more frequency, strategic audience planning might be a better fit for your business needs.