Stone Ward Blog

"Always be a student." It’s the principle that keeps us relevant in a constantly evolving community. We’ve dedicated ourselves to being ardent pupils of the industry, freely sharing what we’ve learned so that we can all work smarter.

Rapid DNA Changes the Game for Law Enforcement

by Tom Lillig

DNA was first used to assist a criminal investigation in 1986 by British professor Alec Jefferies — a story that can be seen in the 2015 miniseries Code of a Killer. Since then, DNA has become the gold standard in human identification, used in investigations and courtrooms worldwide.

The Fourth Floor Intern

by Evan Swearingen

As this summer’s fourth floor intern, I have many advantages over the rest of the interns. I am, of course, higher than them, and with that comes the benefit of one extra flight of stairs to climb every morning. It is safe to say my legs are exactly one flight of stairs stronger than any other interns’ (except maybe Jack – he’s got some serious calf muscles hidden under those khakis).

The Color of Your Coffee Cup May Determine the Success of Your Day

by Dana Dussing Berry

Stone Ward is a vibrant environment – the walls, people, and work are all an array of the best and brightest. It's a delight to walk into our Little Rock and Chicago offices to see and hear people producing some of the most colorful and effective marketing and PR on the planet. And, part of the success may be the hues in which we're surrounded by every day.

Branded for Excellence

by Zach Wellman

Coming into a new office can lead to some major culture shock. Stone Ward’s Camp Reality internship program is designed for us to know that we would be making a difference and working on actual client projects, not coffee runs. While you may still have to get coffee, it’s because you’re on a commercial shoot at one in the morning, and the talent is beginning to get tired.

Should Your Business Use Paid Search?

by Brian Pappalardo

It’s undeniable that the digital marketing landscape has had a complete overhaul in the last 20 years. There are more ways to market your business now than ever before — television, social media, online banner ads, print ads, paid search, Hulu, Pandora and the list goes on. The question, then, is what are the right marketing channels for your business? I think for a lot of businesses, paid search can make a lot of sense.

Fried Chicken, Anyone?

by Jasmine Conley

Interning at Stone Ward has allowed me to experience a lot of cool and exciting opportunities, but working with Lee’s Famous Recipe Chicken for the past eight weeks has hands down been my favorite. Not many people from the office have a chance to experience the deliciousness of Lee’s Chicken, so I consider myself blessed. 

A Glimpse Into Reality

by Jack Thomas

Reality is defined as the state of things as they actually exist, as opposed to an idealistic or notional idea of them.

Work full-time, take nine hours of summer class, visit nine states, follow a college sports workout plan, rehab a torn ligament, plan two major events and stay on top of everything else that life throws at you. That's an easy summer, right? 

Expect the Unexpected

by Tia Johnston

From the moment I stepped out of the elevator on my first day at Stone Ward, I was caught by surprise to see multi-colored walls and artwork. I know people who have gone through the Camp Reality before and thought I had a general idea of what to expect — but I was wrong.

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