Every 98 seconds a person in the United States is sexually assaulted. Yet, for every 1,000 rapes, the statistics tell us that only five perpetrators will go to prison. These numbers clearly demonstrate that the way that our society currently deals with the rape epidemic in our country is not working.
Enter our client, ANDE, whose mission is to make the world a safer place with Rapid DNA. ANDE’s technology changes the paradigm and allows law enforcement to generate a DNA ID in less than two hours.
Earlier this month, ANDE Rapid DNA held a joint news conference with the Kentucky State Police and the Governor of Kentucky, Matt Bevin, to announce that Kentucky would be the first state to use Rapid DNA for sexual assault investigations. Processing DNA from a rape kit typically takes weeks or months, but with ANDE Rapid DNA, it will now be done in a few hours. This means law enforcement will be able to identify perpetrators, exonerate the innocent and get justice for survivors faster than ever before.
To support ANDE with this announcement, Stone Ward created a social media campaign, supported the media relations and introduced a new page on ANDE.com to tell the story of this groundbreaking initiative.