The Port of Little Rock offers a unique blend of wide-ranging industrial businesses coupled with a committed and experienced staff in a region that makes it easy to flourish. However, recognizing that the Little Rock Port Authority is often competing with other ports across the United States, a new marketing and brand campaign became a top priority to help bring in new business.
“All Points Possible” is the brand message center of this new marketing initiative that features the dynamic assets of the Little Rock Port Authority: River, Rail, Road, and Runway. The seamless connection of waterways, airports, highways, and Class I railways brings opportunity and rich resources to industries throughout the South and beyond.
An important feature of the marketing kit is a folder designed with interchangeable inserts so that messaging can be customized to fit the prospective client’s needs. For example, different industry inserts can be used for businesses that work in advanced metals manufacturing versus advanced food products.
Stone Ward and the Little Rock Port Authority recognized that different collateral pieces were necessary to cohesively support a brand. Currently, we are also developing the following pieces for the new brand campaign:
- Folder Design
- Custom Inserts
- Presentation Deck
- Pop-up Banners
- Branding Style Board
We look forward to building our relationship with the Little Rock Port Authority and helping to expand the port business in Arkansas!