This month, while the world turns its attention to the big games, the Stone Ward team turns its focus to supporting client U.S. Soccer as the Women’s National Team seeks to make history in Brazil. The Stone Ward Chicago team will be creating social media content and graphics throughout the entire month to engage and excite the millions of social media fans of U.S. Soccer across the country.
The U.S. WNT is seeking to earn its fourth consecutive – and fifth overall–gold medal in the 2016 Olympics. If the team wins gold, it would also make history by becoming the first country to win a World Cup and an Olympic gold medal in back-to-back years.
While the majority of the work that Stone Ward does for the U.S. WNT is visible to the public on the social feeds of the team, some of the work is only seen by the players and coaches.
This year, Stone Ward was asked to help create motivational posters for each player in their hotel rooms. While the Stone Ward team is cheering and creating content from Chicago, those posters will be with the team as they pursue history in Brazil.