Our beloved media director, Debra Reid, has made the major decision to retire Sept. 30. We 

have relied on her leadership for almost two decades and will miss her greatly. Debra is a 

student of media and has kept her commitment to ensure our media department resources, 

people and performance are the best in the market. We will soon have a retirement celebration 

in her honor.


Debra’s retirement brings a new opportunity for senior media planner/buyer Brett Parker, who 

has accepted the role of media director starting Oct. 1. Brett has had the opportunity to learn 

from Debra, and we’re confident that his character, knowledge and expertise, combined with his 

passion for all things digital and analytical, make him the perfect choice as our incoming media 



As we all know, media choices become more complex by the day, making a knowledgeable 

media team with the digital and traditional tools to help us maximize media investments of the 

utmost importance. We are excited about Brett’s opportunity to lead our media department 

through these changing times and about the chance to honor Debra’s many accomplishments 

as she closes out her media career. She has assured us that she will be available to us for 

training and consulting, and we are so grateful for her ongoing support!