A company with leaders who blog consistently and write well can build respect, expert status and site traffic, as well as goodwill within the company. As competition for products and services continues to swell and a Google search can determine instantly whether someone buys or not, a blog that positions your company as knowledgeable, experts and interested in your customer needs can land you at the top of customers’ minds when it comes time to make a purchase decision.

Digital Whitepaper December 13 Blog Best Practices