What does the recent trend of tongue-in-cheek bravado in advertising say about masculinity today? Does Ron Burgundy have anything in common with the Marlboro Man? Listen to this interview with Dr. Simon Hawkins, Assistant Professor of Anthropology at the University of Arkansas at Little Rock for the answers. Some of the answers, at least!

These are some of the advertisements mentioned in the podcast:



Ron Burgundy, pitchman for the new Dodge Durango 

The Most Interesting Man in the World

Old Spice Guy