Product companies and retailers have it easier when it comes to digital communications: they have something visual that customers can see and experience and usually form an attachment to that they want to talk about. Professional services companies — physicians, attorneys, accountants, bankers, marketing consultants, etc. — don’t have a product to show and glamorize. What they do have are people. And making a purchase decision for professional services is all about the relationships with the people providing the service, making digital channels perfect for marketing their services. This digital whitepaper covers how professional services individuals and companies can position their services in digital channels to build relationships and referrals.
Download the digital whitepaper here: