Small business owners could be doing more with social media. But what? And where? And how? Imagine a customer walks into your store and you turn your back. That’s essentially what happens online when a small business has a Facebook business page but doesn’t actively engage with customers. The importance of building online relationships will grow even greater as customers use more mobile devices to pre-shop and research and multi-task by content grazing online while watching television. This digital whitepaper covers tactical ideas for small business owners to immediately implement through social media.
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