Sissy’s Log Cabin, the Mid-South’s largest family-owned and -operated jewelry chain, has expanded to a seventh retail location, in Fort Smith, Ark.
CEO Bill Jones says the northwest Arkansas community welcomed the “Sissy’s Experience” with a large turnout at the April 24 grand opening of the store, at 4410 Phoenix Ave.
“Expanding to Fort Smith is a meaningful step in our journey as a growing Arkansas-founded, family-operated business. We’re excited to expand within our home state,” Jones says. His mother, Sissy Jones, opened the first location, in Pine Bluff, Ark., in 1970.
Decor inside the new 5,200-square-foot store, designed by architect Jesse Balaity, reflects the chain’s origins, as Sissy Jones founded it inside a log cabin. The company’s latest stores add more luxury furnishings and jewelry displays, Bill Jones says.
“Sissy’s new Fort Smith store design is truly immersive, with a boutique-style shopping experience around brands we know our customers love. This is the first build since our new store design concept, which launched last year in Memphis,” he says.