| CASE STUDY

Sissy's Log Cabin

Turning Beautiful Jewelry Into Extraordinary Results

The Story of Spectacular Collaboration

Sissy's Log Cabin logo

Challenge

Since 2016, Stone Ward has served as Sissy’s Log Cabin’s partner in creating the Mid-South’s premier jewelry brand. Throughout the years, we’ve worked together to maintain the Sissy’s Log Cabin’s legacy of quality pieces and unmatched services while also elevating the brand to be an aspirational, yet approachable source of style. By leaning on our full-suite of services, Stone Ward continues to resonate with Sissy’s most loyal customers while also connecting with the next generation of fans.

Strategic Approach

Nothing compares to the Sissy’s Log Cabin experience. From the expansive selection to the level of quality found in every piece to the knowledgeable, friendly service, Sissy’s keeps customers coming back for everyday shopping and special occasions throughout life. Our strategy draws on these key differentiators to position Sissy’s Log Cabin as “a trusted jeweler for a lifetime” through creative campaigns, data-driven media, public relations and CRM strategies.

Sissy's Paid Social Carousel

Creative Approach

Throughout the year, the Stone Ward team, our in-house production company and Sissy’s Log Cabin work together to produce jaw-dropping campaigns. These campaigns are either seasonal or a timely promotion, and often feature a mix of lifestyle and tabletop photography and videography. The lifestyle shots embody the spectacular moments made possible by Sissy’s, while the tabletop imagery provides an up close view of extraordinary jewelry. All visuals are paired with poignant messaging that reinforces the brand as a knowledgeable, trusted jeweler, while inviting audiences to come enjoy the spectacular Sissy’s experience for themselves.

Sissy's Print Ads

Sissy's Traditional Outdoor

Results

Since the beginning of our partnership, Sissy’s Log Cabin has experienced record-setting sales growth and continued expansion, including three new stores and one more on the way.

Sissy's Bridal Online Showroom

Sissy’s Email Marketing

We provide these services for Sissy’s on an ongoing basis:

  • Strategy
  • Digital
  • Content
  • Brand
  • Media
  • Social Media
  • Creative
  • Public Relations