Igniting a Movement to Bring the Pride Back to Skilled Trade Jobs

The Arkansas State Chamber of Commerce knows that pride and dignity go hand-in-hand with hard work — no matter what the job. For too long, we have downplayed the significant role of skilled labor plays in building not only a strong middle class but also America’s future. Because of this, there is a growing need for skilled labor in America as the gap continues to grow. In Arkansas, we are seeing the negative effects of this gap in the rural communities that many of us call home, and our client had a plan to help.

To change hearts and minds, the Stone Ward team collaborated with Chamber leaders to create a movement to change how Arkansans think about the job opportunities provided by skilled professions, persuade them to take action and grow awareness of the skills gap.