Arkansas Arts Center Reinvigorates Its Brand

In late 2012, the Arkansas Arts Center (AAC) hired Stone Ward to develop a comprehensive brand communications strategy to help build back a solid reputation within the community. Our creative team revitalized the look and feel of the AAC brand, developed a new color palette and brand voice, and executed with precision consistency and imagination across all channels. The results are there. The AAC has accomplished increases in its membership and attendance each of the last two years and dramatically increased its member engagement.

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