All of our actions are guided by these 20 principles.
There’s really nothing revolutionary in this list. It’s just the way we think everyone should do business.
Remember that business should be profitable, ethical and fun. If it’s not, what are we doing here? We help good companies become more successful and they in turn, help us become more successful.
Great work is made possible by great clients. It’s a partnership that demands mutual respect and the best from both sides of the relationship.
Listen to clients. They know their business better than we do.
We are obliged to tell our clients the truth. They pay us for our honest counsel and best judgement and should get nothing less.
Client information is confidential. It is essential to the trust/faith relationship between Stone Ward and our clients, and it is fundamental to the integrity and reputation of our agency.
We are a company of leaders who understand that to lead is to serve.
Exceptional creative product. The creative product is held in the highest regard at Stone Ward. There is no excuse for compromise.
Three to please. It’s not known how many “great” solutions there are to any given creative problem, but it is definite that there are many more than one. It is our responsibility to satisfy three audiences: the customer, the client and ourselves.
Prima donnas do not exist at Stone Ward.
Collaborate. Uniquely talented people working selflessly together produce big ideas and great accomplishments.
Think. Don’t assume someone else has done the thinking for you. Think through the process all the way to the end. It will result in good judgement and good judgement is expected.
A good idea doesn’t care who had it.
Always be a student. Your output can be no greater than the input.
Find a better way. Continuous improvement is expected, welcomed and rewarded. Nothing is constant except change.
The person in charge of making things better is you.
Live the Golden Rule. No one should be exempt from your kindness and respect.
Like it or not, you are personally accountable for your performance to your co-workers and your clients.
Keep your commitments. We depend on each other. If your work is late or substandard, someone else will have to compensate. When you make a commitment to excellence and a deadline, stick to it.
Don’t confuse effort with results.
Your career is not your life. It does not replace faith, family and friends. But be passionate of all these in correct balance.