As creative director, Bill’s strength is his ability to create advertising that sells, particularly in retail segments. Bill oversees a team of five, which includes copywriters and art directors — all who work across both traditional and digital channels. Bill has earned numerous statewide, regional and national awards including the Best of Broadcast in the Ear and Eat competition, QSR Magazine’s annual packaging award and multiple Best-of-Show ADDY® Awards. He has also served as chairman of the Arkansas Chapter of the American Advertising Federation and continues his board service as 2nd Vice President. Bill is also a board member and volunteer for the World Cheese Dip Championship, which is held every year in Little Rock.