Stone Ward Blog

"Always be a student." It’s the principle that keeps us relevant in a constantly evolving community. We’ve dedicated ourselves to being ardent pupils of the industry, freely sharing what we’ve learned so that we can all work smarter.

Communicating the Positive Message of Franchising

by Dana Berry

It’s common to attend annual meetings. It’s uncommon to hear the very reason for being there is facing “significant threats.” Such was the case at this year’s International Franchise Association (IFA) Annual Convention.

Good media preparation & training will win every time.

by Liz Hamilton

We’ve all seen them: horrible media interviews that make you cringe inside. Rob Ford. Chip Wilson. Ryan Lochte. Guido Barilla. Bill Cosby. See the trend? All cringe-worthy on-camera interviews in which key messages were either ignored or not carefully thought through.

The Value of Shared Values

by Lindsey Ingram

Did you know that the now 20-34-year old population, also known as Millennials, has become the largest share of the U.S. labor market? Surprisingly, it’s true. So as the Baby Boomer generation retires and Millennials become increasingly important in our companies, what does this mean for employers?

Social Success Just One Micro-Moment Away

by Lindsey Ingram

If you were to conduct a Google search for “2016 social media predictions,” you would see slight differences of opinion from source to source. However, there’s one trend with which everyone agrees: video will continue to dominate the social space in 2016 and beyond.

The latest Google web tools & more

by Abbi Siler

Recently, Google rolled out a new dashboard for Webmaster tools. This new dashboard makes the entire toolbox more accessible for beginners with the same tricks and whistles for those seasoned users.

Happy Valentine's Day! [Download Free E-Cards]

by Abbi Siler

At Stone Ward, we think Valentine’s Day shouldn’t exclude the people you spend 40 hours a week with…but flowers and chocolates could get weird. So, we’re sharing the love with some free e-cards to send to your work bestie. Because nothing says “I enjoy sitting next you 9 to 5” like another email. Browse & download free e-cards.

XOXO, Stone Ward

Preaching the Gospel of Google for iPhone

by Becca Hawk

I’ve always been an Apple person. iPod, Macbook, iPad, iPhone, the works. But lately I’ve been using more and more Google products. Maybe it’s the hipster in me. Maybe it’s the fact that all my friends who work at tech companies swear by Android and I wish I was cool enough to understand an interface that didn’t wiggle or come in neat little rounded boxes (cue Little Boxes song).

Be a Storefront, Not a Storage Facility: The Importance of Web Content Maintenance

by Lindsey Ingram

Many moons ago, when I walked the stage at my college graduation, I accepted my marketing degree and immediately envisioned myself as Helen Hunt’s character in What Women Want. I mean, I had a marketing degree.

Pages