Stone Ward Blog

"Always be a student." It’s the principle that keeps us relevant in a constantly evolving community. We’ve dedicated ourselves to being ardent pupils of the industry, freely sharing what we’ve learned so that we can all work smarter.

The latest Google web tools & more

by Abbi Siler

Recently, Google rolled out a new dashboard for Webmaster tools. This new dashboard makes the entire toolbox more accessible for beginners with the same tricks and whistles for those seasoned users.

Happy Valentine's Day! [Download Free E-Cards]

by Abbi Siler

At Stone Ward, we think Valentine’s Day shouldn’t exclude the people you spend 40 hours a week with…but flowers and chocolates could get weird. So, we’re sharing the love with some free e-cards to send to your work bestie. Because nothing says “I enjoy sitting next you 9 to 5” like another email. Browse & download free e-cards.

XOXO, Stone Ward

Preaching the Gospel of Google for iPhone

by Becca Hawk

I’ve always been an Apple person. iPod, Macbook, iPad, iPhone, the works. But lately I’ve been using more and more Google products. Maybe it’s the hipster in me. Maybe it’s the fact that all my friends who work at tech companies swear by Android and I wish I was cool enough to understand an interface that didn’t wiggle or come in neat little rounded boxes (cue Little Boxes song).

Be a Storefront, Not a Storage Facility: The Importance of Web Content Maintenance

by Lindsey Ingram

Many moons ago, when I walked the stage at my college graduation, I accepted my marketing degree and immediately envisioned myself as Helen Hunt’s character in What Women Want. I mean, I had a marketing degree.

What The Most-Watched TV Show Can Tell Us About Social Media

by Danny Koteras

“If you’re in media in the U.S., you have to be relevant on social media or you’re really not relevant.”

Inspiration from Elsewhere II

by Kyle Floyd

Back away from your desk. Slowly…..back….away. It’s time for a second installment of “Inspiration from Elsewhere,” my own little way of:

a) Inspiring you to think differently

b) Justifying my time spend surfing the web

Paid Social Media: Is It Right For You?

by Emily Reeves

The short answer: Probably.

The long answer: It depends on what channels you are using, where your audience is, how much engagement you are currently getting, and what it is you want to achieve.

What Is Employee Engagement?

by Emily Reeves

Traditionally, employee engagement has been about educating employees on a company’s mission, vision and values, and giving them a reason to “buy-in” to that mission as their own. The ultimate goal with employee engagement is for employees to feel as impassioned about a company as its founders feel.

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