Stone Ward Blog

"Always be a student." It’s the principle that keeps us relevant in a constantly evolving community. We’ve dedicated ourselves to being ardent pupils of the industry, freely sharing what we’ve learned so that we can all work smarter.

Are You Living a Recommendable Life?

by Millie Ward

I recently had the pleasure of listening to Paul Rand, President and CEO of the Zocalo Group, one of the nation’s largest word-of-mouth and social media marketing agencies talk about the growing importance of making the brands we represent as agencies brands that are “recommendable.”  He went on to talk about the power of recommendations, citing a Nielsen study that found 92% of p

Sharing Beautiful Images

by Stone Ward Staff

 ”Beautiful design is a key part of online business in this era, which has resulted in more images and video all across the Web.” Source

Display Drives Search

by Stone Ward Staff

Does online display advertising drive search traffic and results?  I believe it does and I have for some time now.  I’ve seen the combination work many times for Stone Ward clients.  Pre-target, an ad targeting software company,  agrees and has pulled together a simple yet educational infographic on the subject.  This infographic shows that display and search are not as far apart as some advertisers think.  It also shows how display ads aren’t