"Always be a student." It’s the principle that keeps us relevant in a constantly evolving community. We’ve dedicated ourselves to being ardent pupils of the industry, freely sharing what we’ve learned so that we can all work smarter.
I recently had the pleasure of listening to Paul Rand, President and CEO of the Zocalo Group, one of the nation’s largest word-of-mouth and social media marketing agencies talk about the growing importance of making the brands we represent as agencies brands that are “recommendable.” He went on to talk about the power of recommendations, citing a Nielsen study that found 92% of p
Does online display advertising drive search traffic and results? I believe it does and I have for some time now. I’ve seen the combination work many times for Stone Ward clients. Pre-target, an ad targeting software company, agrees and has pulled together a simple yet educational infographic on the subject. This infographic shows that display and search are not as far apart as some advertisers think. It also shows how display ads aren’t