Stone Ward Blog

"Always be a student." It’s the principle that keeps us relevant in a constantly evolving community. We’ve dedicated ourselves to being ardent pupils of the industry, freely sharing what we’ve learned so that we can all work smarter.

The Olympics Marketing Report

by Tom Lillig

The Olympics have taken over television, news and water cooler discussions for the last week. What’s going on from a marketing perspective? Today, Emily and I talked about what I see happening with Olympics and marketing.

What Facebook Does to Images

by Stone Ward Staff

Maybe at some point you’ve uploaded a photo to Facebook and noticed some funny encoding artifacts. It didn’t look quite as good as it did on your computer. Or, maybe you’ve uploaded a design piece with lots of solid colored areas and line art to Facebook, and noticed a lot of artifacts, and that it looks terrible. Let’s take a quick look at why that is, and what Facebook does to your images…

Project Management: Not a Half-Baked Idea

by Stone Ward Staff

Lindsey Ingram is a master project manager and a master cake decorator. Today, I sat down with Lindsey to talk about the ways the two processes are similar and learned some key tips for managing these complicated tasks. (I also learned I shouldn’t use the flash on the phone when recording in the elevator. My apologies to Lindsey for the glare.)

Imagination as Social Currency

by Millie Ward

The power of an idea has inspired me to be part of the marketing and advertising field for more than 30 years.

The magic with which an idea>>> becomes a concept>>> that becomes a story>>> to be shared with an audience whose perception or behavior is forever changed by it>>> is powerful currency.

Debate: 35 mm Film or Digital Imagery for Motion Pictures

by Tommy Walker

I sat down with our 360 Filmworks crew and Emily for our third Waiting for the Elevator podcast to discuss the merits of 35 mm film versus digital imagery for shooting our commercials.  Listen as Dustin Jones, Levi Agee and I talk about the pros, cons and personal preferences around these two methods for shooting.

Building Relationships and Baseball

by Lucie Pathmann

Wanting to establish better relationships and trust with your clients, just think of baseball!

Thanks for the Mystery, Donald Sobol

by Stone Ward Staff

Attending a small town public elementary school afforded me the use of a small town elementary school library. Heroically under-funded and managed by a white-haired curator, the school library provided two sets of volumes that made a deep impression on my life.