Stone Ward Blog

"Always be a student." It’s the principle that keeps us relevant in a constantly evolving community. We’ve dedicated ourselves to being ardent pupils of the industry, freely sharing what we’ve learned so that we can all work smarter.

Which Way Do You Skeu?

by Kyle Floyd

The next picture you take with your digital camera, pay attention to the “click” sound it makes. It was an indication that a picture has been taken, but your camera doesn’t have a traditional shutter, so why did the camera manufacturer make it sound like one?

Are You Living a Recommendable Life?

by Millie Ward

I recently had the pleasure of listening to Paul Rand, President and CEO of the Zocalo Group, one of the nation’s largest word-of-mouth and social media marketing agencies talk about the growing importance of making the brands we represent as agencies brands that are “recommendable.”  He went on to talk about the power of recommendations, citing a Nielsen study that found 92% of p

Sharing Beautiful Images

by Emily Reeves

 ”Beautiful design is a key part of online business in this era, which has resulted in more images and video all across the Web.” Source

Display Drives Search

by Debra Reid

Does online display advertising drive search traffic and results?  I believe it does and I have for some time now.  I’ve seen the combination work many times for Stone Ward clients.  Pre-target, an ad targeting software company,  agrees and has pulled together a simple yet educational infographic on the subject.  This infographic shows that display and search are not as far apart as some advertisers think.  It also shows how display ads aren’t