"Always be a student." It’s the principle that keeps us relevant in a constantly evolving community. We’ve dedicated ourselves to being ardent pupils of the industry, freely sharing what we’ve learned so that we can all work smarter.
There’s no denying it — we have access to more data at our fingertips right now than at any other time in history. It seems like every day there are new breakthroughs and new platforms that allow us to store, sort, spin, and visualize all of this data. As a business owner, you’re able to track and measure every interaction that a potential customer has with your brand. I’m not just talking about in-store transactions, either.
Each year, hundreds apply but few are selected to participate in Leadership Greater Little Rock. We are happy to announce that one of our own, Bill Brookshire, Creative Director, will be inducted today into the Little Rock Regional Chamber of Commerce’s Leadership Greater Little Rock class.
Charged with creating strategies to enhance life in the Central Arkansas region and make it a more attractive place for young professionals to live and work, the newly created Think Big Little Rock group has a big goal ahead of them.
Last year, I agreed to meet a friend at his office before grabbing drinks and catching up. Little did I know that when I typed his company’s name into my favorite search engine, that Google was going to point me to their old office building downtown rather than their new office on the other side of the city.
Marketers are constantly looking for ways to reach, resonate and engage with their audience via social media. The demographic most marketers are dying to reach is millennials. Social video dominates the 18-33 year-old demographic and 92% of mobile users share videos with others. That’s pretty telling.
In any form of communication, the ability to combine passionate delivery with strategic content and tactical messaging is paramount to successfully delivering a message. One communication technique which is rising considerably in practice is storytelling.