Stone Ward Blog

"Always be a student." It’s the principle that keeps us relevant in a constantly evolving community. We’ve dedicated ourselves to being ardent pupils of the industry, freely sharing what we’ve learned so that we can all work smarter.

The Analytics Perspective: 5 Ways to Optimize Glance Management Reporting in Your Business

by Steve Kerr

This quote from Jim Bergeson “Data will talk to you if you’re willing to listen to it,” doesn’t just resonate with Analytics Leaders in organizations across the globe, but also with those that require analytics & data management services as well. More so, it also speaks to, and introduces the idea, of being willing to listen to what data can tell you.

Serving Up a New LeesFamousRecipe.com

by Lindsey Ingram

With a 50-year anniversary on the horizon and posting 25 consecutive positive quarters for same store sales, Lee’s Famous Recipe Chicken shows no signs of slowing down. As Lees’ agency of record for six years, Stone Ward has no plans of slowing down, either.

Seven Things We Can Learn From Taylor Swift on Reputation Management

by Liz Hamilton

Reputation management isn’t easy, but powerhouse business woman, Taylor Swift, does it best. Here are seven things we can learn from Taylor’s reputation management.

R.I.P. Google Sidebar Ads

by Lindsey Ingram

We’re about a month past the latest Google change (and subsequent panic for search marketers) - the removal of ads from the right-hand side of SERPs. So, what exactly has changed?

Communicating the Positive Message of Franchising

by Dana Berry

It’s common to attend annual meetings. It’s uncommon to hear the very reason for being there is facing “significant threats.” Such was the case at this year’s International Franchise Association (IFA) Annual Convention.

Good media preparation & training will win every time.

by Liz Hamilton

We’ve all seen them: horrible media interviews that make you cringe inside. Rob Ford. Chip Wilson. Ryan Lochte. Guido Barilla. Bill Cosby. See the trend? All cringe-worthy on-camera interviews in which key messages were either ignored or not carefully thought through.

The Value of Shared Values

by Lindsey Ingram

Did you know that the now 20-34-year old population, also known as Millennials, has become the largest share of the U.S. labor market? Surprisingly, it’s true. So as the Baby Boomer generation retires and Millennials become increasingly important in our companies, what does this mean for employers?

Social Success Just One Micro-Moment Away

by Lindsey Ingram

If you were to conduct a Google search for “2016 social media predictions,” you would see slight differences of opinion from source to source. However, there’s one trend with which everyone agrees: video will continue to dominate the social space in 2016 and beyond.

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